Tag Archives: Welcome

Time for a ‘Welcome Back’ program for returning customers?

A welcome-back email can turn churned customers into loyal ones by picking up where their last experience left off. Ryan Phelan on September 17, 2025       A good welcome email program can quickly introduce customers to your brand and start the relationship off right. But what about customers who come back after churning? Do they … Continue reading Time for a ‘Welcome Back’ program for returning customers?

Welcome emails lift KPIs: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Welcome email prompts and features to boost KPIs and build relationships. MarTechBot on January 13, 2025   Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is … Continue reading Welcome emails lift KPIs: Best of the MarTechBot

Surprisingly, these burned-out workers don’t fear AI—they welcome it

May 06, 2024 Surprisingly, these burned-out workers don’t fear AI—they welcome it A new survey from Canva reveals teachers aren’t mad about AI—in fact, they’re hoping the technology can offer them some relief. BY Sarah Bregel There are plenty of legitimate fears about AI taking over the world. But you know who isn’t so worried? Teachers. … Continue reading Surprisingly, these burned-out workers don’t fear AI—they welcome it

Welcome emails have best click-to-open and first purchase rates

Emails triggered by price cuts and back-in-stock have 25% first purchases rate. Constantine von Hoffman on August 15, 2022 Welcome emails and those triggered by inventory changes have the best click-to-open and first purchase conversion rates, according to a new study.  Email campaigns triggered by price cut and back in stock notices resulted in first … Continue reading Welcome emails have best click-to-open and first purchase rates

A Welcome Email Can Improve Your Overall CTRs If You Do the Following

Ali Faagba December 10, 2020 Email open rates and click-through rates are witnessing a steady decline, recent research from Campaign Monitor has found. While more than enough has been said about using a welcome email to build rapport, and about timeliness, and about subject lines, we seldom talk about what subscribers are looking for in … Continue reading A Welcome Email Can Improve Your Overall CTRs If You Do the Following