Erika DicksteinOctober 15, 2015 We spend a good portion of our daily lives online and that can be a great thing. Information about everything from the best car to buy to the newest way to consume pumpkin spice is immediately available to us 24/7. The flipside of living in an age that is so engaged … Continue reading Attack of the (Business) Killer Websites
Erika DicksteinSeptember 30, 2015 Bet you didn’t think you could learn anything (aside from which candidates want which of their family members on the $ 10 bill) from the Republican Party’s presidential primary race. I thought this too until I started perusing the candidates’ websites and realized that small business owners can learn a lot … Continue reading 7 Lessons Your Small Business Can Learn From the Republican Primary Websites
Andre OentoroSeptember 28, 2015 Videos are important aspect of your online marketing efforts. They can help explain your products, brand message and other aspects significantly better than text can. So when you place a video upon your website, you might be tempted to put the video on auto-play. While this is understandable, is it a … Continue reading The Pros And Cons Of Video Auto-Play For Websites
Scott LambertSeptember 22, 2015 Intuitive, conversion-optimized navigation is the cornerstone of great website design and development. In an increasingly competitive business landscape, user-friendly aspects of a website are no longer optional. They’re a must. If you don’t invest in an engaging website layout and navigation structure, you risk losing ground to more forward-thinking competitors – … Continue reading 8 Ways to Improve Your Website’s Navigation
Ryan StewartSeptember 16, 2015 I’m obsessed with conversion rates. It’s the easiest way to increase your revenue without increasing your marketing budget. A small .01% tweak in conversions can mean thousands (or millions) in additional revenue, depending on your business type. We’ve built a conversion optimization checklist that we use for every new client that … Continue reading 14 Questions to Improve Your Website’s Conversion Rate
Nievalyn KeelSeptember 3, 2015 Image Credit: Old Time Family Baseball You’ve built it, so where are they? Field of Dreams was a great movie — inspiring to this day, even. The moral of the story: create the space and someone will fill it. Taking that advice to heart, you’ve built a great Website to showcase your product … Continue reading 3 Steps to Boost Your Website’s Traffic
Tim AsimosAugust 13, 2015 A few weeks back, Google began rolling out the latest update to their Panda search engine algorithm. As with every algorithm change Google makes, marketers and company leaders are anxious to understand how their websites will be impacted. Panda 4.2 arrives nearly ten months after 4.1 was released in September of … Continue reading How Does Google’s Panda 4.2 Update Affect Your Website’s SEO?
Troy HollenbeckAugust 6, 2015 To keep your site’s rank at the top of the Google search engine result pages for your keywords, you need do four things: Facilitate social signaling through creative content creation Optimize your web design Provide easy access to social voting buttons And acknowledge the growing importance of Google Plus While creating … Continue reading The Top 4 Ways to Increase Your Website’s Google Rankings
Kim SpeierJuly 15, 2015 Search engine rankings are comprised of a series of algorithms that take into account your website’s keywords, content, backlinks, user experience, and much more. There’s so much to consider when designing, maintaining, and updating your website that it’s easy to miss something or take a shortcut that ultimately costs you a … Continue reading 4 Ways to Sabotage Your Website’s SEO
Shelly KramerJuly 13, 2015 The owners of small to mid-size businesses (SMBs) across the United States are seeing more success from their websites than their other marketing channels. That’s the headline from a recent study and, as someone who firmly believes that a corporate website is the hub of all your business operations, that data … Continue reading SMBs Seeing More Success With Websites Over Other Channels [Study]
