by Brian Basilico March 6, 2016 Follow @bbasilicoMarch 6, 2016 I was speaking at Olivet Nazarene University recently, when it suddenly hit me … websites are not what they used to be. Back in the early days, websites were a series of pages that acted like an online brochure, or a web store. However now, … Continue reading Have You Ever Thought of Your Website as a Series of Landing Pages?
by Rick Whittington March 5, 2016 Follow @rickwhittingtonMarch 5, 2016 Chances are, your company has at least one competitor, if not several. Even if you serve a narrow niche, your product or service may not be the only solution a buyer has to choose from. People get overwhelmed when they have more than one choice. … Continue reading Shifting from an “Us” Website to a “You” Website
by Richard Howe March 5, 2016March 5, 2016 Not everything that’s on your website might be for public consumption. If your site is accessible to staff for example, you might wish to create an area especially for employee access. And if you already have a website with plenty of free, high-quality content and an audience … Continue reading Setting Up a Website Membership Area
by Justin Wilson March 4, 2016 Follow @Jus_WilsonMarch 4, 2016 Sometimes the detail is exactly what you are looking for. What exactly does the latest Google algorithm update mean? What are my audience segmentation options in a Facebook advert? But sometimes you just want to know the simple things – like how can I get … Continue reading 10 Ways to Boost Website Traffic
by Piyush Mangukiya March 4, 2016 Follow @AcerPiyushMarch 4, 2016 Having a strong web presence is mandatory, even for small businesses just starting out. The ability to find and evaluate products and services online is crucial for all customers, and it’s your responsibility as a business owner to ensure that they can do so easily. … Continue reading 50 Features Every Small Business Website Must Have [Infographic]
by Patrick Antinozzi March 2, 2016 Follow @pattitudezMarch 2, 2016 Web design is not what it used to be, and that’s a good thing. It’s never been easier for you to make a website for free. Keep in mind that when I use the term “free”, I mean designing, creating, building, and publishing your website. … Continue reading How To Make a Website For Free
by Ayrald Hubert March 1, 2016March 1, 2016 Ever since Google rolled out their analytics service in 2005 it has been the most widely used web analytics platform offered. As a result, anyone involved with web sites has quickly found it necessary to understand how to analyze the metrics measured by this tool. And while … Continue reading Website Metrics You Might Have Forgotten
by Ross Hudgens March 1, 2016 Follow @rosshudgensMarch 1, 2016 If you want to rank online, your content needs to stand out. It’s no longer enough to simply be better – you now need to be 10x better to really have a definite advantage that you can rely upon in the search results. Thankfully, the … Continue reading How to Increase Website Traffic 10x Better Than Competitors [Infographic]
by Wes McDowell February 29, 2016 Follow @wesmcdowellFebruary 29, 2016 If you’re running a small business, your website should be a major contributor to your overall success. All to often, business owners miss this mark completely. They think it’s enough just to have a website at all. Something prospects can come to to “check them … Continue reading Is Your Website Losing You Customers?
by Jessica Lunk February 29, 2016 Follow @jessicalunkFebruary 29, 2016 If you have a business, you have a website – that’s a given. But is your website doing its job? A good website design is optimized to convert as many visitors into customers as possible. While there is no one silver bullet to conversion optimization, … Continue reading 9 Practical Ways to Boost Website Conversion
