By Aleh Barysevich March 22nd, 2016 Whether you run a large corporation or a small local business, getting traffic to your brand’s website is paramount. More traffic means more customers, better search engine rankings, and better visibility for your brand as a whole. It’s likely that you’re already aware of general practices for driving traffic, as … Continue reading 7 Best Practices For Getting Traffic To Your Website From Offline Sources
by Donna Papacosta March 21, 2016 Follow @donnapapacostaMarch 21, 2016 Is your website pulling its weight? As an essential element of your marketing efforts, your site needs to attract prospects, and keep them around long enough to see what you offer. Ideally, the site would give them a reason to return, and to share their … Continue reading 10 Steps to Improve Your Website Copy
by Pam Aungst March 20, 2016 Follow @PamAnnMarketingMarch 20, 2016 Knowing how to test website speed is a simple yet fundamental skill for any SEO or website owner. When you know how fast (or slow) your pages load, you’ll know what kind of experience you’re creating for visitors. Creating the best user experience starts with … Continue reading How to Test Website Speed
by James Scherer March 18, 2016March 18, 2016 Let me give you a hypothetical situation… Say you’re walking down the street and a well-dressed, attractive young lady (or gent) walks up, smiling. They ask if they can have a second of your time and you nod, not in any rush to get anywhere. They start … Continue reading How to Make your Website a Conversion Machine
by Kevin Ho March 18, 2016March 18, 2016 Landing pages are sort of like Lays chips, once you pop you can’t stop. Remember that first time you drove PPC traffic to a dedicated landing page? The power of being able to customise your page headline based on your keywords, the flexibility of being able to … Continue reading 6 Website Landing Page Use-Cases
Small business owners often don’t know where to start when it comes to local link-building for SEO, so columnist Pratik Dholakiya shares his tips and suggestions. Pratik Dholakiya on March 17, 2016 Link building remains the cornerstone of most search engine optimization efforts. According to Moz’s “2015 Search Engine Ranking Factors Study,” links have the strongest association with … Continue reading 6 strategies to build links for your small business website in 2016
by Tracy Mallette March 10, 2016 Follow @tracymalletteMarch 10, 2016 As a marketer, you do a lot. You’re responsible for branding, collateral, brand awareness, events, partnerships, capturing and nurturing leads, email, social media, content, SEO, advertising, analytics and more. Whew! That’s a lot – but it’s what you’re good at and what you love (well, … Continue reading What Is The Cost Of A Hacked Website?
by Justin Phillips March 8, 2016March 8, 2016 In many organizations, knowing when to pursue a specific lead comes down to spending a huge amount of time checking in on leads, emailing, calling, and having a sense of intuition regarding when a particular lead deserves attention. Sales reps are expected to turn leads into customers … Continue reading 5 Ways To Convert Website Traffic Into Leads
by Karen Repoli March 8, 2016 Follow @karenrepoliMarch 8, 2016 Can your audience find your site? Anthony, a new business coach, recently spoke to me about internet marketing. Basically he wanted to know how to get his website to rank on Google. I asked, “Have you checked your analytics on your site?” The answer was … Continue reading Can Your Ideal Prospect FIND Your Website?
by Jenny Prikockis March 7, 2016March 7, 2016 Blogs, huh! Ha! What are they good for? Absolutely something! Say it again! If you’re a business owner who’s new to the world of online marketing, you might not be 100% clear on the benefits of starting a blog and what type of value it could bring … Continue reading Why Does My Website Need a Blog?
