Tag Archives: website

10 Website Development Tools for DIY Solopreneurs

Alan Rita — May 16, 2017 — May 16, 2017 Solopreneurs are on the rise, thanks to the rise of cloud platforms that make online ventures more feasible. These brave individuals aim to take on the challenges of entrepreneurship mostly by themselves – armed only with a vision, some guts, and a handful of tools. … Continue reading 10 Website Development Tools for DIY Solopreneurs →

7 Reasons Why Qualified Leads Aren’t Converting on Your Website

Conversion Optimization

Katy Katz — May 12, 2017 — May 12, 2017 In novels, a “red herring” is a plotline that is inserted by the author to distract the reader from the real culprit or source of mystery. You know, that aha moment that you’ve been following that red herring along through the book looking for signs, … Continue reading 7 Reasons Why Qualified Leads Aren’t Converting on Your Website →

The Many SEO Benefits of Creating Keyword-Rich Website Content

SEO Checklist

Susan Friesen — May 9, 2017 Follow @eVisionMedia— May 9, 2017 How to Use Highly Effective Keywords for a Search Engine Optimized Website Last week I wrote about the basic search engine optimization principles all entrepreneurs and business owners should be aware of when representing their business online. And because search engine optimization can be … Continue reading The Many SEO Benefits of Creating Keyword-Rich Website Content →

How to Select a Good Website Hosting Company

Website Guidelines

Susan Gilbert — May 8, 2017 Follow @SusanGilbert — May 8, 2017 Not all Website Hosting Companies are Created Equal If you are considering the development of a professional website then don’t underestimate the importance of a good web hosting service. This not only affects your online visibility — it can also have an impact … Continue reading How to Select a Good Website Hosting Company →

10 SEO Mistakes to Avoid During a Website Redesign

SEO Mistakes

Paul Schmidt — May 5, 2017 — May 5, 2017 Redesigning a website can be a huge project, with hundreds of technical, financial, creative, operational, and strategic decisions to think through. From planning out your goals to building your site from the ground up, it can take months of planning, designing, writing, and developing before … Continue reading 10 SEO Mistakes to Avoid During a Website Redesign →

Merchandising Your Website: Call to Action Examples and More!

Website Special Guidelines

Julie Chomiak — May 1, 2017 — May 1, 2017 A website plays many roles for a small business. It serves as a marketing tool, sales hub, customer service representative, among various other functions. To maximize your small business website’s impact on every visitor, consider merchandising your website. What exactly does merchandising your website mean? … Continue reading Merchandising Your Website: Call to Action Examples and More! →

What Are Website Wireframes?

Web Design Guidelines

Kirsty Gasston — April 30, 2017 — April 30, 2017 The important first step in the design and development of any website is the production of a set of website wireframes. This is even more important since the introduction of responsive website design and mobile-first website design. But what exactly are website wireframes and why … Continue reading What Are Website Wireframes? →

Best Practices for Writing Website Copy and Choosing Imagery

Website Special Guidelines

Andy Williams — April 28, 2017 — April 28, 2017 When we think about websites and our experiences while browsing them, our minds often drift toward a particular layout or even, in some cases, certain colors that make them memorable. In a lot of cases, we often forget about two other important factors in what … Continue reading Best Practices for Writing Website Copy and Choosing Imagery →

5 Innovative Places to Add Video Marketing to Your Website

Video Marketing

Karen Taylor — April 28, 2017 — April 28, 2017 If you’re hoping to crush content marketing in the next few years, you’ll have to up your video game. There’s no denying that video is overtaking many other forms of content due to its ability to achieve multiple marketing goals—from lead gen, to prospect nurturing, … Continue reading 5 Innovative Places to Add Video Marketing to Your Website →

9 Creative Techniques to Get Links to Your Website for More Traffic and Authority

SEO Link Building

Soumya Nair — April 28, 2017 Follow @Soumya_M_Nair— April 28, 2017 With the frequent modifications happening in different search engine algorithms today, off-site SEO is going to be more competitive and harder in the future. Together with the emergence of these developments in search algorithms and their deployment, behaviors of search users will tend to … Continue reading 9 Creative Techniques to Get Links to Your Website for More Traffic and Authority →