Tag Archives: website

5 Common Website User Experience Mistakes and How to Avoid Them

Rick WhittingtonOctober 22, 2015 Is your website designed with your ideal customer and prospect in mind? User experience (UX) is a complex science that sits at the intersection of technology, marketing, psychology, content and more. Optimizing for usability requires an in-depth understanding of how modern consumers engage with websites, and a big part of that … Continue reading 5 Common Website User Experience Mistakes and How to Avoid Them →

5 Reasons Your Website Looks Like It’s Overdue for a Website Redesign

Rick WhittingtonOctober 22, 2015 It takes the average person 0.5 seconds to form an opinion of your entire company brand based on your website. Additionally, 88 percent of consumers are less likely to return to a company’s website if they have a bad experience on their initial visit. How’s your company website? Website redesign can … Continue reading 5 Reasons Your Website Looks Like It’s Overdue for a Website Redesign →

Evaluating Website Performance: I’m All About That Slope, ‘Bout That Slope

When you’re looking at a graph in Google Analytics, is it really obvious what you’re seeing? Not always. Columnist Brian Massey explains how you can understand the changes in your metrics and know what’s working for your online business. Brian Massey on October 16, 2015  What can you tell me about the website from this … Continue reading Evaluating Website Performance: I’m All About That Slope, ‘Bout That Slope →