Kevin MillerJune 11, 2015 Across all age groups in the U.S., people spend 42 minutes per day on Facebook and just a tick over 17 minutes per day on Twitter, according to a Cowen & Company survey. Another survey from GlobalWebIndex says that the average user spends 28 percent of their online time using some … Continue reading Promoting Webinars with Social Media
Eric HammisMay 21, 2015 Infographic Near Bottom Hosting a webinar takes time, planning, preparation and every other term that gives you anxiety. It’s a long, planned process that typically takes about a month, or even two, to fully prepare yourself. So why the heck would you want to host a webinar? There’s actually many reasons, … Continue reading Webinars: What People Want (Infographic)
Kaitlin StichMarch 24, 2015 Webinars and videos are well established as essential lead generation tools for B2B marketers. These content formats have broken the monotony of static legacy content to provide richer, more engaging experiences for prospective business buyers, while also offering more data collection opportunities for marketers. The result is more actionable customer engagement … Continue reading Why Webinars and Videos Are Critical to Educating Prospects at Each Stage of the Sales Cycle
Vernon RileyMarch 11, 2015 What do you need to do – and what might you miss if you’re not on the ball? I’ve put together: 5 Rules for the pin 5 Rules for the blog post 5 Details that make it easier The basis of the promotion is the blog post, and where most of … Continue reading Marketing Webinars on Pinterest — 15 tips & tricks
Henley WingMarch 7, 2015 We’re obsessed with finding ways to convert our leads into customers. We obviously invest time on customer service and educational content, but the most effective method of converting – by far – is through a webinar. In fact, the conversion rate of webinar attendees to paid customer is a robust 20%. … Continue reading 15 Lessons On Creating Compelling Webinars That Convert
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By Tim Asimos, Published November 7, 2014 Webinars are a powerful and effective tool for content marketing. In a recent study from Content Marketing Institute and Marketing Profs, B2B marketers ranked webinars as the second-most effective content marketing tactic, following closely behind in-person events. The very nature of webinars makes them an ideal tactic for … Continue reading 6 Reasons To Leverage Webinars In Your Content Marketing Program
