Turn unanswered calls into revenue. Capture, qualify, and convert every lead 24/7 while improving ROI, ad performance, and client satisfaction. CallRail on July 30, 2025 Marketers face constant pressure to deliver measurable ROI, prove their value, and convert every possible lead. Even the strongest ad campaigns can cause leaks in the funnel when calls … Continue reading 3 ways to turn missed calls into conversions with AI Voice Assist by CallRail
Wasting budget on stale channels and shiny toys? Learn the smarter ways to shift spend and fuel real marketing performance. Mike Pastore on July 22, 2025 If you own a marketing budget, you know they’re under constant scrutiny. Business leaders want to see every dollar spent contributing to tangible business growth. Yet, many organizations … Continue reading 5 critical mistakes in marketing budget allocation, and 5 ways to spend smarter
July 21, 2025 5 ways retailers break trust—and how data can fix it BY Kimberly Shenk When I became a first-time mom, my perspective on the products my family used changed completely. As a data scientist, I naturally dive deep into the details; now I was suddenly applying this rigor to ingredient and product information, turning … Continue reading 5 ways retailers break trust—and how data can fix it
July 12, 2025 3 ways any leader can develop more empathy BY Daniel Murray Sharon found me at the drinks event after my keynote, wine in hand with a hesitant smile. As a keynote speaker focused on empathy and leadership, I am often approached at the bar for tough conversations. “I was told by my boss … Continue reading 3 ways any leader can develop more empathy
June 23, 2025 8 ways to take care of yourself and your finances if you’re experiencing a layoff BY Associated Press Recent layoffs from technology and media companies and government agencies might have you thinking about job security. Losing your job is a difficult thing to process and you might feel the impact in several parts … Continue reading 8 ways to take care of yourself and your finances if you’re experiencing a layoff
June 20, 2025 3 ways brands can win back consumer confidence BY Sairah Ashman “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of light, … Continue reading 3 ways brands can win back consumer confidence
June 19, 2025 6 ways leaders can build a reinvention mindset BY Gary Waldon Are you ready for reinvention? Our rapidly evolving world is demanding more from us as leaders than ever. Market challenges and opportunities used to come from competitors, economic conditions, and the quality of our products and operations. This “fast-moving” world once required … Continue reading 6 ways leaders can build a reinvention mindset
Explore simple strategies and behavioral nudges to improve CRM adoption in your organization. Ali Schwanke on June 6, 2025 Over the course of my career, I’ve worked with hundreds of teams using CRMs, and I’d sum upthe experience like this: technology moves fast. Humans? Not so much. We’re busy, messy, skeptical creatures of habit. … Continue reading 5 simple ways to boost CRM adoption
Make paid social profitable with smart platform choices, strong creative, sharp targeting and advanced tactics that amplify ROI. Stephanie Trovato on May 16, 2025 You burned through $ 5K on paid social, and all you got was a trickle of clicks and a mountain of regret. Sound familiar? You’re not alone. Many marketers are … Continue reading 3 ways to get more from your paid social ad spend
Want to get more out of generative AI than the base models offer? Gemini GEMS is a good way to improve your productivity. Mike Pastore on May 13, 2025 If you’re looking to take your generative AI use up a notch, Gemini GEMS is a solid next step for many marketers who are already … Continue reading 5 ways marketers can use Gemini GEMS to increase productivity
