Analisa Sande — March 8, 2018 — March 8, 2018 Running an ecommerce store might be much simpler than opening a brick-and-mortar store. However, it also comes with a whole new set of risks you might not have thought about. This infographic shows the 10 common risks of running an ecommerce business that you need … Continue reading 10 Inevitable Ecommerce Risks You Should Watch Out For [Infographic]
Jomer Gregorio — February 16, 2018 Follow @JomerGregorio — February 16, 2018 As most digital marketing aficionado would say: “Content marketing is the future of marketing”. Indeed, this strategy has become an essential component of most marketing plans, particularly for small and medium-sized businesses. The reason why content marketing is so popular among SMBs is … Continue reading What to Watch Out For: Content Marketing Trends in 2018 [Infographic]
Contributor Christi Olson shares six trends travel brands can keep an eye on to help build their advertising outreach strategies in 2018. Christi Olson on January 31, 2018 From off-the-beaten-path locales to memorable experiences, travelers’ needs and wants are evolving, opening the door to new opportunities for savvy brands and impacting the way travel advertisers … Continue reading 6 hot trends travel brands should watch in 2018
Melanie Mulvihill — January 30, 2018 — January 30, 2018 As 2018 begins, we know the one question on everyone’s mind is “what will this new year bring?” Well, we have some good news for all you marketers! In this blog, we have summed up eMarketer’s article about the digital landscape and predictions in the … Continue reading 10 Key Digital Trends to Watch for in 2018
What’s on the horizon for email marketers this year? Columnist Scott Heimes shares his predictions on the email marketing trends that will take shape in 2018. Scott Heimes on January 26, 2018 The new year is here, which means many brands are looking for new ways to spice up their marketing strategy. That means … Continue reading 5 email marketing trends to watch in 2018
Jomer Gregorio — January 23, 2018 Follow @JomerGregorio — January 23, 2018 The world of search engine optimization (SEO) is indeed ever-changing. From algorithm updates to new SERP features to more sophisticated search tools, we have seen a lot of developments and changes in the SEO field over the past recent years. These shifts in … Continue reading 6 SEO Trends To Watch Out for in 2018 [Infographic]
Dave Charest — January 16, 2018 Follow @DaveCharest — January 16, 2018 2017 is in the books. But, as you know, a business owner’s work is never done. Now it’s time to step into the year ahead and look for your next great opportunity. Hopefully, the holiday season has allowed you to put enough wood … Continue reading Small Business Email Marketing Trends to Watch for In 2018
Eileen Canady — January 5, 2018 Follow @eileencanady — January 5, 2018 What are the trends that will matter most for CMOs and other marketing leaders in 2018? Though I don’t pretend to have a crystal ball or to know exactly what’s going on in your company, I can share what’s top of mind for … Continue reading 5 Social Media and Digital Marketing Trends to Watch in 2018
The amount of time people spend watching an ad varies by context, but the ad’s value shouldn’t be considered proportional to its watch time, per Facebook. Tim Peterson on January 5, 2018 A video ad is a video ad is a video ad. Except it’s not, according to Facebook. The social network would argue … Continue reading How Facebook’s video ads’ watch time compares across formats
As we head into 2018, columnist Kyle Henderick predicts the trends that will have the biggest impact on your email marketing program over the next 12 months. Kyle Henderick on January 2, 2018 2017 was a stellar year for email marketing. With 72 percent of consumers in Litmus’ 2016 State of Email report stating … Continue reading 7 email trends to watch in 2018
