by Ivana Kitanovic April 1, 2016April 1, 2016 Let me guess? You’ll come up with a product, upload it online and wait for it to sell by itself thinking “it’s so awesome everyone will go crazy over it.” But then time passes by and it gathers dust in your basement or in the folder in … Continue reading How Do I Make People Want What I Sell Online
by Zaid Ammari March 27, 2016 Follow @ppcmastermindsMarch 27, 2016 The Internet is crammed full of awesome technology and interesting interactive tools. While design trends change as fast as public opinion, however, the latest craze isn’t always the best feature for a commercial site. In some cases, the designs and web components you thought were … Continue reading 5 Web Trends You’d Better Ditch If You Want Increased Customer Loyalty
by Emelina Spinelli March 12, 2016 Follow @ecspinelliMarch 12, 2016 Every year or so, a new social media takes precedent. Every year a social media shows significant potential for marketing and building your audience. I’ll be honest, I’m not the first in any platform. I usually let others do the work for me… I mean … Continue reading Year of the Ghost! 6 Reasons You’ll Want to Be in Snapchat
Columnist Myles Anderson takes a look at what consumers in different age groups are looking for when it comes to local business websites. Local SEO practitioners, take note! Myles Anderson on March 8, 2016 In February at BrightLocal, we published an annual survey that explored consumer attitudes towards local business websites. The survey looked at … Continue reading What different consumer groups really want from local business websites
by JT Ripton March 6, 2016March 6, 2016 As e-commerce grows and the Internet spreads through our lives to inform our hourly habits, e-commerce retailers must make sure they meet the rising expectations of customers in an increasingly connected world. Consumers are holding businesses accountable for their actions and funneling the entire shopping experience through … Continue reading Want to Thrive in the Future of eCommerce? Start Creating Unique Experiences
by Chris Horton February 26, 2016 Follow @chrshortonFebruary 26, 2016 Perhaps the best piece of evidence that a given marketing technology has reached maturity and broad-based consumer acceptance lies in its ability to drive conversion actions at every stage of the buying cycle. According to Criteo’s Q4 2015 State of Mobile Commerce report, mobile apps … Continue reading Hey Retailers: Want to Boost Sales Conversion? Build a Mobile App
by Rachel Clapp Miller February 22, 2016 Follow @ContentRachelFebruary 22, 2016 The discovery phase is one of the most critical components of the sales process. The greater your depth of awareness of the prospect’s problem, the better equipped you are to sell a high-value solution to match. Following are a few tips to improve your … Continue reading Want to Improve Your Discovery Process? Start Here
by Miguel Conner February 18, 2016 Follow @qsampleFebruary 18, 2016 Your survey will probably be ignored and hated. It might be hated more than Pharma Bro or the Star Wars prequels…unless you offer Jar Jar’s head on a platter with each complete. Those are bold words, you might be thinking, and bringing in Jar Jar … Continue reading Ingredients To Surveys Consumers Will Actually Want To Take [Infographic]
by Elisa Gabbert January 26, 2016 Follow @egabbertJanuary 26, 2016 You know that feeling when you think you’ve come up with something new and brilliant and then you google it and find out it’s been said a hundred times before? That was me last week with the phrase “intent marketing.” Turns out I didn’t make … Continue reading Intent Marketing: The Life-Changing Magic of Giving People What They Want
by Jean Dion December 6, 2015 Follow @jeanmariedionDecember 6, 2015 Is that nasty review that’s shown up on your website the work of a disgruntled fan? Or did a business competitor write up a few words to torpedo your reputation? These questions matter. After all, the way you’ll handle these two types of reviews is … Continue reading Want to Spot a Fake Yelp Review? Look for These 5 Things
