Tag Archives: want

Want TV To Succeed? Focus On The Search Bar

Want TV To Succeed? Focus On The Search Bar by Daniel Gulick , Op-Ed Contributor, (July 31, 2018) You have probably read the headlines, because I certainly have: “advertisers spend more on digital ads than TV,” or “TV ad spending continuing to decline.” Is advertising on TV a hopeless effort? Should TV be abandoned in … Continue reading Want TV To Succeed? Focus On The Search Bar →

6 Things Shoppers Want in Online Stores

Online Sales

Jared Carrizales — July 12, 2018 Follow @JaredCarrizales— July 12, 2018 Got an online store? Awesome. But have you got what shoppers really want in your store? And by this we don’t mean products. See, it’s simply not enough anymore in 2018 that all you have are products. The customer experience has changed so much, … Continue reading 6 Things Shoppers Want in Online Stores →

Want real email results? Stop focusing on the open rate

Email Marketing Tips

Contributor Ryan Phelan explains how painting a picture of your customer over time — using email engagement data — can yield significant results. Ryan Phelan on July 10, 2018 Even after all this time, when we’ve learned so much about what matters in email performance, I’m still hearing people say things like “It’s all … Continue reading Want real email results? Stop focusing on the open rate →

Why Would You Want to De-Index a Page?

SEO Audit

Aubreigh Ulicki — July 2, 2018 — July 2, 2018 Do you ever wonder how search results populate so quickly when entering a keyword or phrase into Google? One minute you’re typing in “restaurants near me,” and the next you’re looking at millions of related results. Contrary to popular belief, search engines aren’t actually crawling … Continue reading Why Would You Want to De-Index a Page? →

5 Ways to Customize Your Resume and Get the Job You Want

Career Resume

Amanda Clark — June 28, 2018 Follow @GrammarChicInc — June 28, 2018 There’s never anything cookie-cutter about the job search. Your resume will inevitably be different from the next applicant’s—and what’s more, your resume should change and evolve with every job you apply for. That’s right—you really need a different resume for each position, one … Continue reading 5 Ways to Customize Your Resume and Get the Job You Want →

Want Better Profit Margins? Stop Selling Against Yourself!

Sales Techniques

Karl Sakas — June 19, 2018 Follow @KarlSakas — June 19, 2018 Stop selling against yourself! You’re hurting your profit margins. Visiting Australia, I passed a dry cleaner in Sydney—and noticed a terrifying sign (see right). It said: “All Prices Are Negotiable.” Are you telling your agency’s clients—directly or indirectly—that you’ll cut your prices for … Continue reading Want Better Profit Margins? Stop Selling Against Yourself! →

Want Results? Reward Behavior

Employee Satisfaction

Daniel Burrus — June 18, 2018 Follow @DanielBurrus— June 18, 2018 In another blog entry, I discussed the essential value of encouraging innovation on an organization-wide scale. To help achieve that, I addressed varied ways to nurture an innovative culture, including financial rewards, time off and the flexibility to work from a place that’s inspiring. … Continue reading Want Results? Reward Behavior →

Getting What You Get Or Getting What You Want?

Productivity

Dave Brock — May 19, 2018 Follow @davidabrock — May 19, 2018 PatoLenin / Pixabay Over the past several weeks, I’ve been sitting in a number of pipeline and deal reviews. While the companies are in very different businesses, different solutions, different sales processes, different sales force maturities; I’ve noticed some patterns: Deal quality is … Continue reading Getting What You Get Or Getting What You Want? →

Want to target position 0? Here’s what you need to make that happen

SEO Ranking

Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing your homework on featured snippets. Karen Bone on April 17, 2018 We’ve been using Siri as an integrated personal assistant since the iPhone 4S launched in October 2011, … Continue reading Want to target position 0? Here’s what you need to make that happen →

Consumers don’t want to think anymore

Consumer Engagement

Contributor Evan Magliocca outlines three key areas where consumer expectations of retail are evolving rapidly. Evan Magliocca on April 2, 2018 Customer expectations are changing drastically. With every new medium, technology or innovation, they already expect the next level of service. Expectations are moving so quickly that they’re outpacing the same technologies that are … Continue reading Consumers don’t want to think anymore →