The activations are part of a new offering from Cooler Screens that opens up all 10,000 screens at once to CPG brands. Chris Wood on March 30, 2023 This month, Kraft Heinz and Gatorade used a new in-store ad format supported by Cooler Screens that pipes in ads to 10,000 in-store screens all at once. … Continue reading Kraft Heinz and Gatorade tap in-store video screens for March Madness
Agencies To Wall Street: Short The Video Ad Marketplace by Joe Mandese @mp_joemandese, January 26, 2023 As part of a regular series of ad-executive fireside chats with Wall Street analysts at New Street Research, two influential agency media executives — GroupM’s Kate Scott-Dawkins and Horizon’s Donnie Williams — said the kind of short-form video advertising … Continue reading Agencies To Wall Street: Short The Video Ad Marketplace
‘Pong’ is now half a century old Igor Bonifacic @igorbonifacic Exactly 50 years ago today, Atari released Pong. It wasn’t the first video game ever created, nor the original take on virtual table tennis – a fact that would eventually lead to two decades of lawsuits. But in Pong, the early video … Continue reading Pong’s influence on video games endures 50 years later
Emodo To Add Native Video And CTV, Taking Innovation Beyond Walled Gardens by Laurie Sullivan @lauriesullivan, November 10, 2022 Ericsson-owned Emodo’s strategy to help advertisers reach its audience through an advanced native advertising platform positions the company to expand much further and experience massive growth. The retooling of the brands and ideas focuses on automation … Continue reading Emodo To Add Native Video And CTV, Taking Innovation Beyond Walled Gardens
Amazon Ads Features Focus On Measurement, Clean Room, Video by Laurie Sullivan @lauriesullivan, October 26, 2022 Amazon confirmed its investment in video advertising Wednesday during unBoxed 2022 with the launch of several new features and services aimed at helping brands introduce products to consumers. There is a service that helps brands create videos, as well … Continue reading Amazon Ads Features Focus On Measurement, Clean Room, Video
Blackmagic launches DaVinci Resolve 18 with real-time cloud collaboration That includes the ‘Cloud Drive’ storage product with Blackmagic’s eGPU enclosure. S. Dent @stevetdent Blackmagic Design Blackmagic Design has unveiled a raft of new products including the DaVinci Resolve 18 video editing/color correction app and Blackmagic Cloud, a cloud collaboration system designed for editors, VFX … Continue reading Blackmagic’s powerful DaVinci Resolve video editor is coming to iPad
Twitter embraces TikTok-style ‘immersive’ video The company is also adding video recommendations to its Explore section. K. Bell @karissabe Twitter Videos on Twitter will now look a lot more like TikTok. The company announced that it’s switching to a full-screen “immersive” video player for watching clips. It’s also borrowing the now-familiar “swipe up” … Continue reading Twitter embraces TikTok-style ‘immersive’ video
Uncovering video opportunities to increase traffic, boost engagement, improve conversions and produce more helpful content. Internet Marketing Ninjas on August 31, 2022 When we talk about creating a video strategy, people usually see it as getting found on YouTube. And for good reason – billions of users access the platform every single month. And … Continue reading How video SEO can boost your overall digital marketing strategy
Video Streamers This Summer Up 6% In Paid Spend, Media Advertising Value by Wayne Friedman , August 19, 2022 Against a possible slowdown of streaming growth, video streaming platforms bought or placed through TV network promos slightly more in national TV advertising — up 6% to $343.2 million this summer, according to estimates from iSpot.tv. … Continue reading Video Streamers This Summer Up 6% In Paid Spend, Media Advertising Value
How Artificial Intelligence is Regulating Live Video Streams Suvigya Saxena / 18 Jul 2022 It’s possible that you may have already come across Artificial Intelligence (AI) at some point in your life without even realizing it. For example, Facebook, Twitter, and Google all use AI to ensure that users have a seamless experience on … Continue reading How Artificial Intelligence is Regulating Live Video Streams
