February 21, 2025 Substack bets big on video as TikTok’s future remains uncertain With new mobile video publishing and monetization tools, Substack is making it easier for creators to own their audience—and their income. BY Eve Upton-Clark With TikTok’s future in the U.S. still uncertain, Substack is doubling down on attracting video creators. As of (March … Continue reading Substack bets big on video as TikTok’s future remains uncertain
January 17, 2025 OK Go’s new music video is 64 phones of pure joy OK Go has reintroduced itself as a creative force with a new video that’s a whimsical riff on modern digital life. BY Mark Wilson It’s been a decade since OK Go released its last album, and three years since its last music … Continue reading OK Go’s new music video is 64 phones of pure joy
Eddie AI effectively lets anyone edit a video with natural language. BY Jeremy Caplan This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. “Hey, can you cut that two-hour conference presentation down to a two-minute video for LinkedIn?” Two years ago, that request would have sent … Continue reading Eddie AI is one of the best video editing tools out there
The new ‘Video’ option in the Assets section signals a shift towards greater video integration in 2025. Anu Adegbola on December 11, 2024 Google Ads users are seeing a new “Video” option in the Assets section. Clicking the option leads users to the familiar “Add Video” screen, streamlining the upload process. This could change … Continue reading Google Ads tests video asset option
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Tips and tools for using video to boost sales. MarTechBot on December 9, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on … Continue reading Improving video to boost sales: Best of the MarTechBot
AWS, Google Use AI For A New Spin On Searchable Video Content by Laurie Sullivan , Staff Writer @lauriesullivan, December 3, 2024 Twelve Labs, a generative artificial intelligence (GAI) startup specializing in multimodal AI to understand video content, worked with Amazon Web Services (AWS) to develop technology that makes searching videos as easy as searching text. Jae Lee, … Continue reading AWS, Google Use AI For A New Spin On Searchable Video Content
Symphony Creative Studio turns product descriptions or URLs into video clips. Anu Adegbola on November 18, 2024 TikTok wants to help brands make content for the platform with its new AI tool, Symphony Creative Studio. The tool generates TikTok-style video clips based on a product description or URL. It can pull images directly from … Continue reading TikTok launches AI video generation tool for marketers
Google’s Vids AI video maker is rolling out to most Workspace tiers Vids uses Google’s Gemini AI model to create videos based on suggestions and document files. danny gallagher Fri, Nov 8, 2024 Google We’re in a new age of AI now. Google has an AI video maker available on select Workspace editions. … Continue reading Google’s Vids AI video maker is rolling out to most Workspace tiers
Mosseri confirms Instagram reduces video quality for posts that aren’t raking in views And the best quality goes to ‘creators who drive more views.’ cheyenne macdonald Mon, Oct 28, 2024 REUTERS / Reuters In an AMA this weekend, Instagram head Adam Mosseri shared some insight into why some videos on the platform … Continue reading Mosseri confirms Instagram reduces video quality for posts that aren’t raking in views
October 15, 2024 Spotify is adding new markets to its music video test Users who discover a song and then watch the accompanying video on Spotify are 34% more likely on average to listen to the song again the following week. BY Jessica Bursztynsky Spotify is expanding its beta test of adding music videos to the … Continue reading Spotify is adding new markets to its music video test
