Tag Archives: Vendor

Top 10 Things to Assess on Your Contact Center Vendor Site Visit

Amy Bennet — August 28, 2019 — August 28, 2019 Choosing a strategic partner to deliver an outsourced customer care solution is a significant business decision – maybe one of the most significant decisions you’ll make in your career. You’ll task your team with running a tight procurement process to assess potential contact center partners. … Continue reading Top 10 Things to Assess on Your Contact Center Vendor Site Visit

Moving from vendor to seller on Amazon? Here’s what you need to know

If you are a smaller vendor (less than $10M per year), Amazon is poised to implement a change to require a transition from a wholesale supplier to a marketplace seller. Melissa Burdick on July 2, 2019 Amazon always takes the long view. Though it’s hard to imagine Amazon’s domination of e-commerce changing any time soon, … Continue reading Moving from vendor to seller on Amazon? Here’s what you need to know

CDP Institute launches vendor certification program, tools to help CDP buyers

Vendors that meet five key capability requirements will be eligible for RealCDP certification. Ginny Marvin on April 4, 2019 To help reduce confusion about what does and what doesn’t constitute a customer data platform (CDP) and help buyers better navigate the vendor selection process, the CDP Institute has launched a certification program. Why you should … Continue reading CDP Institute launches vendor certification program, tools to help CDP buyers

SMB marketing survey finds only 3% use outside agency or vendor

Messaging and SEO seen as most effective digital tactics, Snapchat easiest to execute Greg Sterling on April 6, 2018   BrandMuscle recently released a “State of Local Marketing” report for 2018. The sprawling document captures marketing and ad-spending trends among US small and medium-sized businesses (SMBs) that participate in co-op or MDF funding programs where … Continue reading SMB marketing survey finds only 3% use outside agency or vendor

6 questions to help you evaluate an attribution modeling vendor

How do you choose the right attribution modeling vendor? Columnist Alison Lohse offers six questions to help you attain transparency and navigate the tricky waters of attribution. Alison Lohse on December 22, 2016   Full disclosure: I am not a data scientist, yet below I’ll talk about modeling for marketing measurement. Disclosures are tricky. Facebook … Continue reading 6 questions to help you evaluate an attribution modeling vendor