Tag Archives: Vendor

6 questions to help you evaluate an attribution modeling vendor

How do you choose the right attribution modeling vendor? Columnist Alison Lohse offers six questions to help you attain transparency and navigate the tricky waters of attribution. Alison Lohse on December 22, 2016   Full disclosure: I am not a data scientist, yet below I’ll talk about modeling for marketing measurement. Disclosures are tricky. Facebook … Continue reading 6 questions to help you evaluate an attribution modeling vendor

3 Reasons to Create Vendor Standards

Errol AllenSeptember 24, 2015 It’s common for businesses to engage vendors to provide services to their customers. These vendors may interact with your customers by providing product delivery, performing tasks at your customers’ site or acting as a communications point. Their role is critical to your company’s success. Here are three reasons to create vendor … Continue reading 3 Reasons to Create Vendor Standards

8 Signs It’s Time To Break Up With Your Giving and Volunteering Vendor

Ryan ScottAugust 24, 2015 Congratulations!  You’ve resolved to start fresh with your employee volunteer management system and work on strengthening your shaky marriage. But just because you’ve got new resolve doesn’t mean that the old problems which battered your relationship have gone away. For example, here’s one I hear about all the time: Your vendor … Continue reading 8 Signs It’s Time To Break Up With Your Giving and Volunteering Vendor

How To Build Vendor Relationships And Increase Sales With Email Marketing

Ryan PinkhamMay 8, 2015 Small business owners understand better than anyone how important it is to be able to adapt to change. This is true for all industries, but is especially true for a business like Austin-based publishing company, Octane Press. “I’ve been involved in the book publishing industry for a long time, and have … Continue reading How To Build Vendor Relationships And Increase Sales With Email Marketing

Less Than 20% Of B2B Buyers Say Social Media & Blogs Impact Vendor Discovery Process [Report]

New B2B web usability report shows considerable disconnect between what B2B buyers want on a website and what vendors provide. Amy Gesenhues on April 9, 2015 A newly released B2B web usability report from KoMarketing and BuyerZone shows a sizable disconnect between what B2B e-commerce buyers want on vendor websites and the content vendor websites … Continue reading Less Than 20% Of B2B Buyers Say Social Media & Blogs Impact Vendor Discovery Process [Report]