Enterprise platforms may offer strong features, but their scale and processes often lack the speed, customization or flexibility you need. Gene De Libero on September 12, 2025 Your martech vendor selection process starts with analyst reports, doesn’t it? You pull up those comprehensive evaluations, scan the vendor rankings and shortlist enterprise platforms with impressive … Continue reading Why vendor agility often trumps analyst rankings
Delaware courts expanded fiduciary duty to all officers — making marketing vendor decisions a matter of legal compliance. Mark Stouse on July 24, 2025 at 9:18 am | Reading time: 6 minutes In 2023 and 2024, Delaware fundamentally changed the rules on fiduciary duty. The threshold for breach was lowered to negligent oversight, and the … Continue reading Your go-to-market vendor decisions are now a personal legal risk
The martech RFP process is long, complex and often flawed. Focus on these key areas to make smarter technology choices. Kristina Kalpokaite on February 13, 2025 Most brands replace their martech tools within five years, according to the most recent MarTech Replacement Survey. chasing better features, integration and ROI. But selecting the right platform … Continue reading Why most martech RFPs fail and how to get vendor selection right
One of the oldest players in the MAP market sells to a Washington-based SPAC. Mike Pastore on January 24, 2025 Marketing automation provider Act-On, one the early players in the SaaS martech space, was acquired Thursday by Banzai. Banzai is paying $ 53.2 million for Act-On, with $ 20 million in cash and the … Continue reading Marketing automation vendor Act-On acquired for $53 million
One of your vendors will suffer a data breach. It is a when, not an if. They may have already, but not yet know it. Because marketing handles so much customer data, it’s essential to know what to do when a breach happens. There will be a breach in 2023, 61% of companies reported a … Continue reading What to do when your vendor has a data breach
Some vendors lose the trust of customers through poor decisions. But some don’t seem to be trying to earn it to begin with. Mike Pastore on June 17, 2024 Trust in business is not quite the same as trust in our personal lives. I think everyone recognizes that. You’ll never trust Salesforce or HubSpot … Continue reading Will you ever trust a B2B tech vendor?
Acquisitions mean a lot of change. Pricing, service level agreements, customer reps and more. Here’s what you need to know to handle it. Constantine von Hoffman on April 25, 2024 What do you do if the vendor of one of your martech solutions gets bought? An acquisition can change many things, including price, customer … Continue reading 10 things to do if your martech solution vendor gets bought
Understand if it’s time to move on by evaluating solution fit, looking into your vendor’s plans and exploring the competitive landscape. Michelle Tackabery on April 23, 2024 Have you sensed that your martech solution or vendor is losing interest? Or do you have concerns that recent updates might indicate a change in strategy that … Continue reading 3 considerations before leaving your martech vendor
The AI train is coming down the track and 2024 is the year winning brands and vendors will climb aboard. Anita Brearton on February 27, 2024 AI is going to completely transform marketing. It is the enabling technology that will give us the ability to manage, analyze and act upon the customer data we’ve collected … Continue reading MarTech in 2024: Who will be the enterprise and vendor winners and losers?
Strategic preparation and emotional awareness are key for negotiating win-win martech deals. Talisha Padgett on December 6, 2023 Negotiating with martech vendors requires a strategic approach that goes beyond budget considerations. From defining core needs to mastering emotional intelligence, here is a roadmap to navigate the nuances of vendor dynamics. Dealing with martech vendors Martech … Continue reading The art of martech vendor negotiations
