A recent survey backs sales lift, but a data expert doubts the usefulness of tracking ‘anomalous’ visits. Barry Levine on September 6, 2016 The Pokémon Go craze is a boon for digital marketers, right? Maybe yes, maybe no. That is, a recent survey indicates that the game is generating some sales at businesses, although … Continue reading Pokémon Go generates sales from visiting game players, but the data’s predictive value may be overrated
As the holidays approach, it’s time to take a close look at customer lifetime value. Columnist James Collins discusses the benefits of using data to determine the CLV of consumers gained during the holiday season and beyond. James Collins on September 2, 2016 The ideal brand relationship is much more than a single experience. It … Continue reading Looking beyond the holiday purchase: understanding customer lifetime value
by Jenn Reichenbacher Follow @JennReichSeptember 1, 2016 Small, or ‘Main Street’, businesses are a powerful group in the U.S. We pass them on our way to work, to school or running errands. Many of us visit them on a weekly or even daily basis. And, for some, the owners and managers of small businesses are … Continue reading Selling Relevance and Value for Small or ‘Main Street’ Businesses
Columnist Janet Driscoll Miller explains why you might not be accurately accounting for organic search referrals since the upgrade to Universal Analytics — and details how to fix this issue. Janet Driscoll Miller on September 5, 2016 When doing search engine optimization, either for clients or as an in-house marketer, we must accurately measure … Continue reading How a Google Analytics change may be skewing your view of SEO’s value
by Venkatesh C.R. Follow @dotcominfowayAugust 29, 2016 Customer Lifetime Value (of a user) often abbreviated as (LTV) is a vital metric that helps you calculate the probability of the success of an app over time. LTV is an indicator of the real value of the client over time. It measures what your business stands to … Continue reading Calculate the Life Time Value (LTV) of Your App Users for Massive Branding & Success [Infographic]
Columnist Chris Liversidge explains why fixing your analytics gaps and taking lifetime customer value into account can lead to better results in your organic search initiatives. Chris Liversidge on August 24, 2016 I recently attended Edinburgh’s Turing Festival. (It’s a fantastic tech conference, and of course, Edinburgh is a fantastic city; you should go!) … Continue reading Integrate lifetime value to benefit a customer-led SEO strategy
by Bob Hutchins Follow @BobhutchinsAugust 5, 2016 The toppling of traditional media started many years ago. After all, why spend $ 1,000 on the radio to reach an unknown audience of indeterminable size that may or may not actually be listening when you could spend a fraction of that to speak to an incredibly specific … Continue reading YouTube Proves the $ Value of Being Authentic
by Bryan Kramer Follow @bryankramerAugust 5, 2016 Building a personal brand and creating a more valuable ‘you’ can have a positive effect on your personal and professional life. Think about the ways that companies do this. Highly caffeinated marketing teams sit in rooms, poring over logo design, advertising collaterals and their next tweet, so that … Continue reading 5 Ways to Create More Value for Yourself
by Paul Keijzer Follow @Paul_KeijzerAugust 11, 2016 He has done it again. Dave Ulrich, the Renis Likert Professor at the Ross School of Business, University of Michigan and co-founder of Result Based Leadership (disclaimer: I am associated to the same company as a principle consultant) has written another ground breaking book. After having transformed the … Continue reading Can You Measure the Value of Leadership?
August 4, 2016 When brands and agencies plan influencer marketing programs, their first thought is often “how can we get users with tons of followers to share about our products?” Unfortunately, approaching influencer marketing from this perspective– with a media-buying mindset– is what leads to the spammy posts that you’ve seen skewered lately. The reach … Continue reading Treating Influencers as Partners Brings Value to Your Brand
