Columnist David Booth argues that if you’re not using web analytics data to drive decisions from the C-suite on down, you’re doing it wrong. David Booth on March 2, 2015 I’ll start with a bold statement: In 2015, you can no longer afford to live with a web analytics deployment that was slapped on by your … Continue reading Strategy Before Code: A Process For Valuable Analytics
Julia BlakeFebruary 22, 2015 You have applied certain efforts to create your website, but there’s still a lot of work to be done. Now you need to think over the ways of bringing web traffic to your site. Here I include the best of the best eBooks for website optimization and building a wise website … Continue reading 13 Valuable Ebooks to Market Your Business Website
By Brittany Bearden, Published October 30, 2014 ABC’s new show, Selfie, is about a self-obsessed social media addict, Eliza, played by Karen Gillan, who enlists her company’s marketing expert to market her to her coworkers, the same way that he marketed their pharmaceutical company’s nasal spray that “causes satanic hallucinations” successfully to the public. Within … Continue reading Four Times ABC’s ‘Selfie’ Provided Valuable PR and Marketing Lessons
By Susan Tucker, Published October 11, 2014 While not a new concept, content marketing is a fairly new term and there is a reason it is all the rage these days. It is incredibly valuable for small business owners and, with a little creativity, can level the playing field between small businesses and big name … Continue reading Why Content Marketing Is So Valuable For Small Business Owners
If you and I are going to be as successful as possible in the competitive world of online marketing, we need to have a deep understanding of our buyers. We need to set up well-defined, detailed customer profiles. And we need regular feedback from our current customers and potential buyers. This feedback can be extremely … Continue reading Valuable Tips For More Successful Customer Surveys
