Paul Morris November 24, 2021 Google Search Console (GSC) is a free tool that lets you see in-depth information about your website’s status on Google’s search engine and fix problems that your site may have appearing in Google’s search results. If you have been around SEO spaces for a long time, you may also know … Continue reading A Small Business Guide to Using Google Search Console
Successful customer engagement depends on good data. Corey Patterson on November 23, 2021 at 1:11 pm One of the most difficult challenges marketers face is keeping customers engaged long enough to buy. And while there are multiple factors involved, this problem often stems from bad data. Kate Adams, SVP of Marketing at data solutions company … Continue reading How marketers can keep customers engaged using data
The Black Friday Beat: The Best Email Cadences, And Who’s Using Them by Ray Schultz , Columnist, November 5, 2021 Brands gearing up for Black Friday should not skimp when it comes to email frequency, judging by Email is the new Black (Friday), a study from Pathwire in partnership with Ascend2. Of the email teams … Continue reading The Black Friday Beat: The Best Email Cadences, And Who’s Using Them
Stacy Lee November 2, 2021 Recruitment is an inherently challenging process that requires attention to detail, a methodic approach, and consistency. Yet, the COVID-19 crisis has made hiring even harder as recruiters have to navigate the Great Resignation and lack of high-quality candidates. According to the Manpower Group Survey (2021), seven in ten companies have … Continue reading How to Reduce Time-to-Hire Using a Recruitment Tool
Pam Hughes October 29, 2021 Pinterest is a great place to advertise your brand online. It’s the world’s 14th most popular social network and has around 454 million active monthly users. Pinterest image size is a key factor in boosting performance for brands on the platform. The correct image dimensions will help you attract and … Continue reading Are You Using the Best Pinterest Image Sizes?
Data and creativity are key to delivering meaningful personalized marketing experiences. Chris Wood on October 21, 2021 “Marketing is no longer about grabbing attention, but rather it’s about creating real connections, building that emotional resonance and spurring action throughout the customer journey,” said Nina Butler, Director of Event Experience for B2B gifting platform Alyce, at … Continue reading Using personalization to create marketing moments
How Data Is Generated, Viewed Across Internet With 92% Of World Using Mobile by Laurie Sullivan @lauriesullivan, October 1, 2021 Most marketers know the COVID-19 pandemic contributed to a massive surge in internet usage, from online grocery shopping to video chat calls on Zoom, Google Meet, and Microsoft Teams. But many probably don’t know just … Continue reading How Data Is Generated, Viewed Across Internet With 92% Of World Using Mobile
Optimizing campaigns with psychological insights saves times and makes you more competitive. Chris Wood on October 1, 2021 With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. “All [marketers] are using several different channels, platforms, solutions and tools to track assets, campaigns, user and customer data, … Continue reading Using psychology and better data practices to get customers closer to purchase
And why aren’t more CMOs looking ahead? Chris Wood on September 24, 2021 Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. So why isn’t this technology being used by more CMOs? At his talk at this month’s MarTech conference, TrustInsights.ai Chief Data Scientist Christopher Penn … Continue reading Using AI-powered predictive analytics to time your next move
Angela Ash September 15, 2021 Proper keywords are the starting point of a better website ranking, but finding the optimum ones takes some time. Local keywords, for example, tend to get overlooked quite often — which is a huge mistake, and this is just one of the examples. For starters, you should think about the … Continue reading Everything About Using Keywords in 10 Minutes
