SAP study reflects people are selective about what data they’ll share and why Greg Sterling on January 19, 2018 As we approach implementation of the General Data Protection Regulation (GDPR) in Europe and brace for its repercussions in the US, privacy is on the minds of many brands and marketers. A new survey from … Continue reading Nearly 80% of consumers would end brand relationship over unauthorized data usage
By Tammy Graham June 8th, 2017 Viewed as the next frontier for tech companies, voice-enabled speaker usage is expected to grow by 130% this year. This growth doesn’t even include the voice assistants on smartphones. Amazon is dominating the market with a 70.6% share, while Google Home is trailing behind with 23.8% share. “Consumers are … Continue reading The Growth of Voice-Enabled Speaker Usage & Search
Venkatesh C.R. — May 8, 2017 Follow @dotcominfoway— May 8, 2017 If your business performs Business to Consumer (B2C) transactions, then it’s very important that make yourself available based on where and how the end-user interacts with businesses today. It’s 2017, and if you haven’t implemented marketing strategies that adapt to the way consumers do … Continue reading Mobile Usage & Mobile Marketing Statistics that You Need to Know [Infographic]
by Julie Bernard, Columnist, November 16, 2016 Gone are the days when young shoppers relied solely on TV commercials, sales associates, and aisle end-caps to help them search for new things to buy. The rise of Millennials and Gen Z consumers brings with it fundamental changes in the way mobile consumers approach the brands, products, … Continue reading Introducing Mobile Prodigies: A Fresh Look At 2 Generations Driving App Adoption and Usage
Apps are regularly “cleaned out” by 60 percent of smartphone owners, says Yahoo. Greg Sterling on January 7, 2016 Smartphone owners spend nearly 90 percent of mobile device time in apps. However, only a small fraction of the 25 to 40 apps on users’ devices are regularly used; the rest are neglected and eventually replaced … Continue reading Study: Ads Effective As Way To Stimulate Dormant App Usage, Prevent Deletion
Consumers use tablets differently than they do computers or smartphones, making it a challenge for marketers to target tablet users effectively. Today, columnist Andrew Waber discusses tablet usage by state, sharing insights from a recent Chitika Insights report. Andrew Waber on March 4, 2015 Properly addressing tablet users presents an interesting challenge to marketers. In … Continue reading Marketing Stats Toolbox: Mapping Tablet Usage Rates By State
Mobile’s early boosters bragged that apps would make traditional email obsolete. Why mess with rendering, spam and deliverability hassles when you could just push messages right to your customers’ phones? We all know how that played out. Users don’t always open all of the apps they download, and often dump unused ones to make space … Continue reading Using Email To Promote Mobile App Usage
