by Roman Kniahynyckyj June 9, 2016 Follow @kniahynyckyjJune 9, 2016 Google has made many changes to AdWords in the last four months to make search more uniform across all devices. These announcements have caused shake-ups in how marketers develop their AdWords campaigns. What are four of these changes and how will they affect your Google … Continue reading 4 AdWords Updates and Their Effect On Your PPC Campaigns
by John Caiozzo April 5, 2016 Follow @johncaiozzoApril 5, 2016 Relevance, Distance, and Prominence Google has further elaborated on their three main local ranking factors – Relevance, Distance, and Prominence. In regards to relevance, Google wants to provide the best user experience possible, so they will prefer the listing which best matches user intent. When … Continue reading Google Updates Local Ranking Factors and Search Quality Rating Guidelines
by Eric Seal April 5, 2016April 5, 2016 Remember when Google updated their search quality guidelines back in November? Here’s hoping you didn’t commit everything to memory. Google has updated their search quality rating guidelines again. Many of the changes reflect the user-centric direction Google has been going in all year long. From a greater … Continue reading Google Updates Search Quality Rating Guidelines: “More E-A-T, Less Supplementary Content”
Josh Dreller on February 22, 2016 In the first part of this series, which focused on SEM and Social, I made the case that search marketers should be leading the charge in pushing their (or their client’s) organization towards a cross-channel marketing approach. After all, search is the ultimate net for all of the other channels, right? What channel … Continue reading The State Of Cross-Channel Paid Search, Part 2: SEM & TV
With real-time algorithm updates becoming the norm in place of manual releases, what issues might arise? Columnist Patrick Stox examines some potential effects of faster algorithm updates. Patrick Stox on March 18, 2016 Every update of Panda and Penguin in recent years has brought joy to some SEOs and sorrow to others. As the algorithms … Continue reading Why real-time search algorithm updates may be bad news
Pinterest has launched rich data within movie and recipe pins to improve the user experience. Tamar Weinberg on February 23, 2016 at 1:00 pm Pinterest has launched updates to its movie and recipe Rich Pins, extrapolating more rich data to enhance the user experience on the platform. With recipes being one of Pinterest’s top pinned … Continue reading Pinterest Launches Updates To Rich Pins With Recipes And Movie Data
by Laura Donovan February 1, 2016 Follow @thewordproFebruary 1, 2016 The Facebook News Feed is prime real estate and has seen many renovations through the years. “The goal of News Feed is to show you the stories that matter most to you.” (Facebook Newsroom) Liking, Commenting, Sharing and even clicking on items in your Feed … Continue reading Facebook Updates Algorithm – Stay In Front of Customers with Quality Content
by Leah Spector January 24, 2016January 24, 2016 The year is off to a quick start, and the industry has already seen many noteworthy developments within the social media and social commerce channels. Given the social landscape is constantly evolving, it’s important for all brands to identify trends, strategize on which of those trends they … Continue reading Influential Social Media Trends and Platform Updates to Test in 2016
by Holly Semanchick December 17, 2015December 17, 2015 We just passed the 15th anniversary of the launch of the original Google Toolbar. (December 11, 2000, to be exact!) Considered by search engine marketers to be the first-ever Google update, it’s something most users would now take for granted. Beginning with that simple plugin, Google unveiled … Continue reading A Brief History of Updates (and How They Affect SEO)
by Apeksha Harihar December 9, 2015 Follow @apekshahariharDecember 9, 2015 With over 50 million businesses now using Facebook Pages to connect with their customers, Facebook announced some new updates around the same. “People can contact businesses anytime and from any device, so we’re offering new tools for Pages to better manage their customer interactions. Now … Continue reading Facebook’s Latest Utilitarian Updates for Pages That You Need to Know About
