PPC is about more than just managing accounts — it’s about managing client relationships, too. Columnist Matt Umbro provides some advice for how to talk to your clients about industry updates and account issues. Matt Umbro on September 6, 2016 As hectic as it can be, we are lucky to be in an … Continue reading How you can better communicate PPC industry updates to clients
by Jomer Gregorio Follow @JomerGregorioAugust 29, 2016 Google, known for their efforts to give their users the most enjoyable and hassle-free search experience, rolls out several updates to improve the overall performance of its search engine. Though most of these updates are minor, there are some major updates that really shook up the search landscape, … Continue reading The Top Google Algorithm Updates – 2016 Version [Infographic]
by Kelley SchultzAugust 8, 2016 It’s a very exciting time for PPC marketers. Google AdWords is starting to roll out its new updates. Check out this post for a list of all the updates Google announced in May. We all should have access now to expanded text ads – woohoo! Can you tell how excited … Continue reading Why We’re Cheering on the New Google AdWords Updates
Columnist Myles Anderson shares the results of a recent BrightLocal survey about the impact of on-site SEO on rankings for local businesses. Myles Anderson on July 27, 2016 at 1:15 pm At BrightLocal, we often focus our research on external SEO factors, exploring the effects of and opinions towards citations, reviews, Google My Business and links. … Continue reading Local businesses trump big businesses when it comes to delivering on-site updates
by Deb Lee June 29, 2016 Follow @DAllisonLeeJune 29, 2016 Have you been using live video services like Periscope? I’ve been testing the live streaming waters by using Facebook Live (you can check out my first live videos here). And, in true Facebook fashion, there are new Facebook Live updates. I normally grumble every time … Continue reading Facebook Live Updates: New Things You Can Do With Facebook Live Video
by Personal Branding Blog June 22, 2016June 22, 2016 When you’re on the job market, you can call on your LinkedIn connections — school affiliations, friends, friends of friends, former employers or coworkers — for assistance. Useful information is at your fingertips. Pity the poor job seekers of yesteryear who had to spend far more … Continue reading 8 LinkedIn Updates to Make Yourself More Hirable
by Gina Botti June 17, 2016June 17, 2016 Thanks to Google’s recent enhancements to their AdWords platform, marketers can use several tactics to help generate more call conversions. This blog will dive into the updates that caught my eye as well as the different ways marketers can optimize their campaigns to drive call conversions. Here … Continue reading Tap Into How Google’s New AdWords Updates Can Help Drive Call Conversions
by Roman Kniahynyckyj June 9, 2016 Follow @kniahynyckyjJune 9, 2016 Google has made many changes to AdWords in the last four months to make search more uniform across all devices. These announcements have caused shake-ups in how marketers develop their AdWords campaigns. What are four of these changes and how will they affect your Google … Continue reading 4 AdWords Updates and Their Effect On Your PPC Campaigns
by John Caiozzo April 5, 2016 Follow @johncaiozzoApril 5, 2016 Relevance, Distance, and Prominence Google has further elaborated on their three main local ranking factors – Relevance, Distance, and Prominence. In regards to relevance, Google wants to provide the best user experience possible, so they will prefer the listing which best matches user intent. When … Continue reading Google Updates Local Ranking Factors and Search Quality Rating Guidelines
by Eric Seal April 5, 2016April 5, 2016 Remember when Google updated their search quality guidelines back in November? Here’s hoping you didn’t commit everything to memory. Google has updated their search quality rating guidelines again. Many of the changes reflect the user-centric direction Google has been going in all year long. From a greater … Continue reading Google Updates Search Quality Rating Guidelines: “More E-A-T, Less Supplementary Content”
