The tool leverages data from any source, including CDPs, websites and apps, to automatically create personalized content for customers. Chris Wood on September 19, 2023 AI-powered content personalization platform Movable Ink launched new Universal Data Activation capabilities that allow marketers to create personalized experiences across email and mobile channels. “With Movable Ink, marketers can finally … Continue reading Movable Ink introduces Universal Data Activation for cross-channel personalization
Tag Archives: universal
Universal Analytics still processing data two months after ‘sunset’
UA accounts that are still processing data could be retired at any time, so Google still strongly advises only using GA4. Nicola Agius on September 5, 2023 Google had warned that everyone would be forced to migrate over to Google Analytics 4 by July 1 or else they would lose the ability to track the performance of … Continue reading Universal Analytics still processing data two months after ‘sunset’
YouTube, Universal Music Group Announce Incubator, Principles For AI
YouTube, Universal Music Group Announce Incubator, Principles For AI by Laurie Sullivan @lauriesullivan, August 21, 2023 YouTube has launched the YouTube Music AI Incubator program with artists, songwriters and producers from Universal Music Group, which supported the creation of three music principles based on generative artificial intelligence (GAI). The program combines some of today’s most … Continue reading YouTube, Universal Music Group Announce Incubator, Principles For AI
Universal Analytics is still functional for most users
Almost two weeks after the supposed sunset of UA, the sky is still glowing red. Nicola Agius on July 11, 2023 Despite warning advertisers that the tool would be replaced by Google Analytics 4 on July 1, UA is still processing data as usual for most people. Why we care. Marketers were reluctant to make the … Continue reading Universal Analytics is still functional for most users
Universal Analytics dies aged 11: ‘Be brave and be strong’
Heartbroken marketers around the world have been paying their respects after Google decided it was time for the world to say goodbye to UA. Nicola Agius on July 2, 2023 Universal Analytics, a platform beloved (or at least tolerated) by marketers, died on Saturday (July 1) after 11 years. Although the digital marketing industry had … Continue reading Universal Analytics dies aged 11: ‘Be brave and be strong’
The Universal Analytics shutdown has finally begun
Universal Analytics is officially replaced by Google Analytics 4 but Google has advised that it will be rolled out in stages which is why some data is still accessible. Nicola Agius on July 1, 2023 Well, it’s finally happening — the dreaded Universal Analytics sunset has started. Here in the United States, UA is still processing … Continue reading The Universal Analytics shutdown has finally begun
Dropbox Adds AI-Powered Universal Search
Dropbox Adds AI-Powered Universal Search by Laurie Sullivan @lauriesullivan, June 22, 2023 Dropbox has launched tools for its cloud-storage product that integrate artificial intelligence (AI) to make searching across the platform and web a little easier, the company said. The tool, Dash, works as a browser extension and desktop app. The company describes the tool … Continue reading Dropbox Adds AI-Powered Universal Search
Microsoft Ads Adds Traffic Data To Universal Event Tracking Tag
Microsoft Ads Adds Traffic Data To Universal Event Tracking Tag by Laurie Sullivan @lauriesullivan, May 30, 2023 Microsoft Ads will begin to collect additional website data through its Universal Event Tracking Tag to power Insights from universal event tracking (UET). The dashboard for advertisers will begin rolling out July 3, 2023, for existing UET tags. … Continue reading Microsoft Ads Adds Traffic Data To Universal Event Tracking Tag
Financial stress is almost universal: Here’s how it affects you most
By Sam Becker May 23, 2022 Many Americans may have found ways to be more comfortable with less money over the course of the pandemic, but that doesn’t mean that their account balances have them floating on cloud nine. In fact, almost all full-time workers in the U.S. (97%) say that they experience … Continue reading Financial stress is almost universal: Here’s how it affects you most
The power and limitations of universal IDs
Universal IDs show promise as an alternative to cookies, but the space remains immature and confusing. William Terdoslavich on May 23, 2022 Something must replace the cookie. It’s due to disappear by the middle of next year. Marketers are checking out zero-party data, first-party data and cohort analysis. But don’t forget universal IDs. At its … Continue reading The power and limitations of universal IDs
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