Comcast Connects ‘Universal Ads’ To AI Via MCP by Laurie Sullivan , Staff Writer, May 13, 2026 Moving performance advertising and marketing deeper into television, Comcast on Wednesday released a tool for the Model Context Protocol (MCP), an open standard for connecting AI tools to external data sources, as an extension of its existing developer … Continue reading Comcast Connects Universal Ads To Advertisers’ AI Tools
The “Buy” Button in AI Search is Here: Demystifying Google’s Universal Commerce Protocol (UCP) Wisam Abdulaziz For years, the promise of AI in shopping felt tantalizingly close, yet always stopped short of the finish line. We’ve all experienced it: asking an AI assistant to find the perfect gift, compare prices, or … Continue reading The “Buy” Button in AI Search is Here: Demystifying Google’s Universal Commerce Protocol (UCP)
July 21, 2024 Thailand is piloting a universal basic income. Here’s what to know Launched by a controversial prime minister, the program will distribute digital money to low-income citizens. BY Shannon Cudd With technological advances eliminating jobs, and economies struggling to keep up with inflation, many leaders, such as former Democratic presidential hopeful Andrew Yang, have … Continue reading Thailand is piloting a universal basic income. Here’s what to know
Google Universal Analytics Data Disappeared On Schedule – Or Did It? by Laurie Sullivan , Staff Writer @lauriesullivan, July 1, 2024 People are creatures of habit. They crave familiarity and feel comfortable when they know how to measure something and where to find data — especially when it comes to advertising campaigns running on Google. On … Continue reading Google Universal Analytics Data Disappeared On Schedule – Or Did It?
Time is running out to save your Universal Analytics data. Follow these steps to archive historical analytics before the July 1 deadline. Janet Driscoll Miller on May 20, 2024 Another Google Analytics 4 migration project deadline is fast approaching, and this deadline is hard set. On July 1, Google will delete all historical data … Continue reading How to archive your Universal Analytics historical data
Google is urging those who have not yet fully migrated to Google Analytics 4 to do so as soon as possible to prevent potential data loss. Nicola Agius on April 5, 2024 Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1, 2024. With Google Analytics … Continue reading Reminder – Google is turning off all Universal Analytics services and APIs
The tool leverages data from any source, including CDPs, websites and apps, to automatically create personalized content for customers. Chris Wood on September 19, 2023 AI-powered content personalization platform Movable Ink launched new Universal Data Activation capabilities that allow marketers to create personalized experiences across email and mobile channels. “With Movable Ink, marketers can finally … Continue reading Movable Ink introduces Universal Data Activation for cross-channel personalization
UA accounts that are still processing data could be retired at any time, so Google still strongly advises only using GA4. Nicola Agius on September 5, 2023 Google had warned that everyone would be forced to migrate over to Google Analytics 4 by July 1 or else they would lose the ability to track the performance of … Continue reading Universal Analytics still processing data two months after ‘sunset’
YouTube, Universal Music Group Announce Incubator, Principles For AI by Laurie Sullivan @lauriesullivan, August 21, 2023 YouTube has launched the YouTube Music AI Incubator program with artists, songwriters and producers from Universal Music Group, which supported the creation of three music principles based on generative artificial intelligence (GAI). The program combines some of today’s most … Continue reading YouTube, Universal Music Group Announce Incubator, Principles For AI
Almost two weeks after the supposed sunset of UA, the sky is still glowing red. Nicola Agius on July 11, 2023 Despite warning advertisers that the tool would be replaced by Google Analytics 4 on July 1, UA is still processing data as usual for most people. Why we care. Marketers were reluctant to make the … Continue reading Universal Analytics is still functional for most users
