Tag Archives: universal

Google Analytics 4 Becomes Standard, Universal Analytics Will Sunset In June ’23

Google Analytics

Google Analytics 4 Becomes Standard, Universal Analytics Will Sunset In June ’23 by Laurie Sullivan  @lauriesullivan, March 16, 2022 Google will phase out Universal Analytics next year, the company announced Wednesday. Universal Analytics properties will “stop processing new hits,” in terms of keeping track of measurement, on July 1, 2023, and Universal Analytics 360 properties will be … Continue reading Google Analytics 4 Becomes Standard, Universal Analytics Will Sunset In June ’23 →

5 hurdles RCS messaging has to overcome for universal adoption

Management Skills

What’s the hold up with using RCS to send rich media messages and host group chats across all mobile devices and networks right out of the box? Well, a lot actually. Henry Cazalet on February 14, 2019 Rich Communication Services messaging has been widely anticipated as a replacement to the clunky and outdated text message … Continue reading 5 hurdles RCS messaging has to overcome for universal adoption →

Twitter simplifies conversion tracking & audience segmentation with universal tag

Twitter Tools

The single tag enables tracking for multiple conversion events and setup for as many as 200 tailored audiences. Ginny Marvin on March 30, 2016     Twitter has finally hopped aboard the universal tracking tag wagon. It’s been in the works for some time, and now the universal website tag is available to all advertisers. Now, … Continue reading Twitter simplifies conversion tracking & audience segmentation with universal tag →

Google Launches Autotrack To Help Sites Get More Out Of Universal Analytics

Google Tools

A library of plugins is designed to give sites common tracking features automatically. Ginny Marvin on February 23, 2016    Last week, Google launched autotrack for analytics.js (aka Universal Analytics) to make it easier for marketers to get more out of Google Analytics without having to go through a big customization learning curve. The autotrack library “attempts … Continue reading Google Launches Autotrack To Help Sites Get More Out Of Universal Analytics →

Google’s Universal App Campaigns Now Available To All Advertisers In AdWords

Ad Campaigns

Enables Android app developers to promote app installs across Google networks and platforms with ads that are dynamically served and optimized. Ginny Marvin on September 28, 2015 Google’s all-in-one campaign type for Android app developers is rolling out globally. Universal App Campaigns enable app marketers to reach users across search, YouTube, the Google Display Network, … Continue reading Google’s Universal App Campaigns Now Available To All Advertisers In AdWords →

Searching For The Holy Grail Of Marketing? You Can Stop At The Universal Customer Profile

Customer Segmentation

If you’re looking to ramp up your marketing strategy, look no further than the universal customer profile. Columnist Erik Bratt explains what you need to successfully create and leverage a single customer view. Erik Bratt on July 8, 2015 When marketers talk about the future state of marketing, it invariably circles back to the ability … Continue reading Searching For The Holy Grail Of Marketing? You Can Stop At The Universal Customer Profile →

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