Heartbroken marketers around the world have been paying their respects after Google decided it was time for the world to say goodbye to UA. Nicola Agius on July 2, 2023 Universal Analytics, a platform beloved (or at least tolerated) by marketers, died on Saturday (July 1) after 11 years. Although the digital marketing industry had … Continue reading Universal Analytics dies aged 11: ‘Be brave and be strong’
Tag Archives: universal
The Universal Analytics shutdown has finally begun
Universal Analytics is officially replaced by Google Analytics 4 but Google has advised that it will be rolled out in stages which is why some data is still accessible. Nicola Agius on July 1, 2023 Well, it’s finally happening — the dreaded Universal Analytics sunset has started. Here in the United States, UA is still processing … Continue reading The Universal Analytics shutdown has finally begun
Dropbox Adds AI-Powered Universal Search
Dropbox Adds AI-Powered Universal Search by Laurie Sullivan @lauriesullivan, June 22, 2023 Dropbox has launched tools for its cloud-storage product that integrate artificial intelligence (AI) to make searching across the platform and web a little easier, the company said. The tool, Dash, works as a browser extension and desktop app. The company describes the tool … Continue reading Dropbox Adds AI-Powered Universal Search
Microsoft Ads Adds Traffic Data To Universal Event Tracking Tag
Microsoft Ads Adds Traffic Data To Universal Event Tracking Tag by Laurie Sullivan @lauriesullivan, May 30, 2023 Microsoft Ads will begin to collect additional website data through its Universal Event Tracking Tag to power Insights from universal event tracking (UET). The dashboard for advertisers will begin rolling out July 3, 2023, for existing UET tags. … Continue reading Microsoft Ads Adds Traffic Data To Universal Event Tracking Tag
Financial stress is almost universal: Here’s how it affects you most
By Sam Becker May 23, 2022 Many Americans may have found ways to be more comfortable with less money over the course of the pandemic, but that doesn’t mean that their account balances have them floating on cloud nine. In fact, almost all full-time workers in the U.S. (97%) say that they experience … Continue reading Financial stress is almost universal: Here’s how it affects you most
The power and limitations of universal IDs
Universal IDs show promise as an alternative to cookies, but the space remains immature and confusing. William Terdoslavich on May 23, 2022 Something must replace the cookie. It’s due to disappear by the middle of next year. Marketers are checking out zero-party data, first-party data and cohort analysis. But don’t forget universal IDs. At its … Continue reading The power and limitations of universal IDs
Google Analytics 4 Becomes Standard, Universal Analytics Will Sunset In June ’23
Google Analytics 4 Becomes Standard, Universal Analytics Will Sunset In June ’23 by Laurie Sullivan @lauriesullivan, March 16, 2022 Google will phase out Universal Analytics next year, the company announced Wednesday. Universal Analytics properties will “stop processing new hits,” in terms of keeping track of measurement, on July 1, 2023, and Universal Analytics 360 properties will be … Continue reading Google Analytics 4 Becomes Standard, Universal Analytics Will Sunset In June ’23
Google to end Universal Analytics in 2023
Users will have to adopt Google Analytics 4 which doesn’t rely on cookies George Nguyen on March 16, 2022 Google will end Universal Analytics next year, the company announced Wednesday. Universal Analytics properties will stop processing new hits on July 1, 2023, and Universal Analytics 360 properties will stop processing hits on October 1, 2023. … Continue reading Google to end Universal Analytics in 2023
5 hurdles RCS messaging has to overcome for universal adoption
What’s the hold up with using RCS to send rich media messages and host group chats across all mobile devices and networks right out of the box? Well, a lot actually. Henry Cazalet on February 14, 2019 Rich Communication Services messaging has been widely anticipated as a replacement to the clunky and outdated text message … Continue reading 5 hurdles RCS messaging has to overcome for universal adoption
Twitter simplifies conversion tracking & audience segmentation with universal tag
The single tag enables tracking for multiple conversion events and setup for as many as 200 tailored audiences. Ginny Marvin on March 30, 2016 Twitter has finally hopped aboard the universal tracking tag wagon. It’s been in the works for some time, and now the universal website tag is available to all advertisers. Now, … Continue reading Twitter simplifies conversion tracking & audience segmentation with universal tag
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