Why Purpose-Driven Ads Are Underperforming Mainstream Ones by Joe Mandese @mp_joemandese, June 15, 2022 Like most forms of marketing, the meaning of “performance” often is in the eye of the beholder. And increasingly, that’s about what the beholder’s eyes are actually doing. You know, paying attention. Or not. Consumer attention has always been an attribute … Continue reading Why Purpose-Driven Ads Are Underperforming Mainstream Ones
Andrew Zola August 21, 2020 Peggy_Marco / Pixabay In recent years remote working has grown from strength to strength. After COVID-19, it’s now almost the norm. In fact, Time called the corona outbreak, “the World’s Largest Work-From-Home Experiment.” However, not everyone has found this transition smooth. If your team continues to work from home, you’ll … Continue reading 3 Warning Signs That Your Remote Workers Are Underperforming
by Chris Cancialosi April 14, 2016 Follow @gothamCultureApril 14, 2016 Congratulations! You’ve earned a reputation as a highly effective leader. Now, your organization has thanked you by giving you a challenging new assignment that no one else can seem to figure out. You’ve been assigned to lead a team that has a track record for … Continue reading How Great Leaders Manage Underperforming Teams
Alisa MeredithAugust 21, 2015 There is no point mourning the loss of the old chronological listing of pins on our Pinterest feeds. Those days are gone and we’ll be dealing with algorithm changes from here on out. That said, any time the topic of Pinterest SEO (or DEO – Discovery Engine Optimization) pops up, so … Continue reading Deleting Underperforming Pins – Good Pinterest SEO Strategy or Waste of Time?
Stefanie Amini December 10, 2014 Native advertising has become a hot buzzword in digital advertising, perhaps sometime being used too much to show people you are ‘with it’. While advertisers and publishes adore this format, mainly because it integrates seamlessly, readers have a much more complicated relationship with native adverts. There are two sides … Continue reading 5 Data-Proven Reasons Why Your Native Ads are Underperforming
