By Elissaveta M. Brandon February 06, 2024 In 2022, when NASA released some of the first photos the James Webb Space Telescope had captured of the universe, they sold like hotcakes. Pillars of Creation—three striking towers of gas and dust that look like arches and spires rising out of a desert landscape—were slapped on … Continue reading How the USPS turned images from the James Webb Space Telescope into mailable art
By The Conversation February 06, 2024 When historian Carter Woodson created “Negro History Week” in 1926, which became “Black History Month” in 1976, he sought not to just celebrate prominent Black historical figures but to transform how white America saw and valued all African Americans. However, many issues in the history of Black Americans can … Continue reading How Black communities turned the map into a tool for justice
By Yasmin Gagne Clothing resale is thriving—the market for secondhand apparel grew to $119 billion in 2022, a 24% increase from the year before, according to a report from resale platform ThredUp—but it’s still difficult for sellers to turn a profit. And the shopping experience can often feel like rummaging through a garage sale. … Continue reading This entrepreneur turned a secondhand-apparel show into a fashion destination
We trained ChatGPT on our content and turned our website into a chatbot to help us understand what all this AI stuff means for marketers. Marc Sirkin on April 28, 2023 OpenAI’s release of ChatGPT got everyone in the tech world thinking, ourselves included, about its impact on everything. We started to wonder, and ask … Continue reading We turned MarTech into a chatbot. This is what we’ve learned (so far)
How I Turned the Mistakes of My First Startup into Wins for My Second One Rihards Piks / 11 Feb 2022 When I founded my first company, Grafomap, I was an idealist. But, like many freshly baked entrepreneurs, I saw this personalized map poster startup almost as my own child and felt the need … Continue reading How I Turned the Mistakes of My First Startup into Wins for My Second One
Arik Hanson May 3, 2021 When this pandemic set in over a year ago now, a lot of things changed for me. My family was at home with me–all the time. I could no longer work at coffee shops. I no longer visited the gym. And I rarely saw friends. All of that took its … Continue reading How the Pandemic Turned Me Into Something I Am Not
Merilee Kern July 7, 2020 When it comes to leaders demonstrating vulnerability, executives are understandably concerned about optics. In fact, just Google the phrase “definition of vulnerability” and the very first result presented is: “Susceptible to physical or emotional attack or harm.” With this decidedly ominous and predominant denotation, it’s no wonder that it has … Continue reading Vulnerability: A Vice Turned Virtue Amid ‘The New Normal’
Even the first email marketing message, however spammy, achieved astounding results. Contributor Kyle Henderick explains how far we’ve come since then and where we’re headed. Kyle Henderick on August 27, 2018 Earlier this year marked the 40th anniversary of the first mass marketing email. On May 3, 1978, a marketer for Digital Equipment Corporation … Continue reading Email marketing turned 40 this year. Now what?
Columnist Andy Taylor from Merkle shares data on how consumers engaged with Maps and Local Inventory Ads over the holiday shopping period. Andy Taylor on January 5, 2018 Ahead of the 2017 holiday season, I wrote a column detailing how much more important locally focused ads became during the 2016 holiday shopping season, namely Local … Continue reading Holiday shoppers increasingly turned to Google Maps in the countdown to Christmas Day
Columnist Steve Tutelman examines retailers’ Google Shopping performance from Thanksgiving to Cyber Monday, revealing how consumers are changing their approach to the holiday shopping season. Steve Tutelman on December 21, 2017 Thanksgiving, Black Friday and Cyber Monday are evolving concepts for shoppers and retailers alike. Catching Thanksgiving and Black Friday deals doesn’t require rushing … Continue reading 6 trends that show the (Thanksgiving) tables have turned in Google Shopping
