Tag Archives: Turned

Holiday shoppers increasingly turned to Google Maps in the countdown to Christmas Day

Columnist Andy Taylor from Merkle shares data on how consumers engaged with Maps and Local Inventory Ads over the holiday shopping period. Andy Taylor on January 5, 2018   Ahead of the 2017 holiday season, I wrote a column detailing how much more important locally focused ads became during the 2016 holiday shopping season, namely Local … Continue reading Holiday shoppers increasingly turned to Google Maps in the countdown to Christmas Day

6 trends that show the (Thanksgiving) tables have turned in Google Shopping

Columnist Steve Tutelman examines retailers’ Google Shopping performance from Thanksgiving to Cyber Monday, revealing how consumers are changing their approach to the holiday shopping season. Steve Tutelman on December 21, 2017   Thanksgiving, Black Friday and Cyber Monday are evolving concepts for shoppers and retailers alike. Catching Thanksgiving and Black Friday deals doesn’t require rushing … Continue reading 6 trends that show the (Thanksgiving) tables have turned in Google Shopping

8 Foundational Leadership Lessons From an Air Force Veteran Turned CEO

Chris Cancialosi — February 13, 2017 Follow @gothamCulture— February 13, 2017 There are very few leadership transitions like being a newly commissioned officer in the military. Typically, on graduation day from a military academy, ROTC program or Officer Candidate School program, young men and women in their twenties pin on second lieutenant bars and immediately … Continue reading 8 Foundational Leadership Lessons From an Air Force Veteran Turned CEO

How Facebook turned an end-to-end ad tech strategy on its head

Facebook’s shutdowns of FBX and LiveRail and expansion of Audience Network show an ad tech strategy oriented to advertisers and geared to protecting its data. Tim Peterson on June 17, 2016 at 9:30 am Maybe Facebook doesn’t need to own the entire ad tech stack to overtake the entire digital ad ecosystem. Or maybe Facebook … Continue reading How Facebook turned an end-to-end ad tech strategy on its head