Tag Archives: trust

Build trust, gain sales

Brands can just play the compliance game. Or they can turn customer trust into a powerful asset. William Terdoslavich on November 24, 2021 The rules of the game are changing. Digital marketers must comply with laws protecting consumer data, regardless of whether those rules originate in Europe (GDPR) or California (CCPA). A brand can just … Continue reading Build trust, gain sales →

Trust and Work From Home: The New Normal [Infographic]

Work From Home

Brian Wallace November 18, 2021 Due to the COVID-19 pandemic, working from home has quickly become the new normal for many employees. In 2021, more than 42% of the U.S. Labor Force worked remotely full-time, which is a huge leap from pre-COVID when only 4.1% of employees worked from home. With more people acknowledging the … Continue reading Trust and Work From Home: The New Normal [Infographic] →

Can We Trust View-Through Conversions? An Experiment Reveals!

Negotiation Skills

Kristen McCormick October 18, 2021 Because display ads tend to have low conversion rates, many advertisers (or their clients) are quick to question their effectiveness and profitability. The truth is, display ads can have a strong positive impact on your conversion rates—but oftentimes indirectly, making it hard to track or measure. One metric designed to … Continue reading Can We Trust View-Through Conversions? An Experiment Reveals! →

Why marketers need to build customer trust

Customer Retention

Compliance with privacy regulations is an opportunity to build trust and improve CX. Chris Wood on October 12, 2021 Consumers value their privacy, and so privacy has become a major way for marketers to build value with their customers. It’s all about trust, according to Arshdeep Sood, Marketing Solutions Engineer for consent and preference software … Continue reading Why marketers need to build customer trust →

Value data privacy to build customer trust

Data Privacy

More consumers want personalized experiences, but that does not mean they sacrifice trust. Corey Patterson on September 27, 2021 Privacy and consent are more important than ever in digital marketing since the advent of GDPR and CCPA, leading marketers at today’s biggest brands to change how they interact with customers. “You’ll see Apple is using … Continue reading Value data privacy to build customer trust →

What Is Referral Marketing? Boosting Referrals, Trust, & Loyalty

Referral Marketing

Andres Muñoz September 20, 2021 92% of consumers trust word of mouth over any other form of advertising, making referral marketing one of the most powerful word of mouth marketing tools. Referral marketing is a strategy that is becoming increasingly popular nowadays. And that’s because there are countless statistics that show how effective it is. … Continue reading What Is Referral Marketing? Boosting Referrals, Trust, & Loyalty →

3 Powerful Ways to Nurture Consumer Trust in Your eCommerce Company Using Video

eCommerce Content

Victor Blasco September 2, 2021 Online sales have become the easiest and most practical way to do business in our interconnected digital world. But still, many people don’t feel safe purchasing products they can’t see, from strangers they know nothing about. If you want to make it in the eCommerce arena, you need a reliable … Continue reading 3 Powerful Ways to Nurture Consumer Trust in Your eCommerce Company Using Video →

Building trust with your customers

Marketing Tools

Plus search experience upates from Yext. Chris Wood on August 30, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good … Continue reading Building trust with your customers →

8 Trust Signals for Your Local Business Website

Local Business

Amanda Stephens August 12, 2021 Table of contents Photography About Us Page Contact Us Page Pricing Social Media Links Testimonials or Reviews Certifications, Memberships, and Awards Any Unique Value Propositions Bonus: Covid Protocols As a local business, your website is a critical marketing tool. Whether referred by word of mouth or found through a Google … Continue reading 8 Trust Signals for Your Local Business Website →

Do You Have A Brain Trust?

Marketing Strategy

Dave Brock August 8, 2021 Every two weeks, on Friday afternoon, I have a call with Brent. Once a month, on Saturday mornings, Ned and I speak. Mitch and I speak monthly, Jill and I speak monthly Kelly and I speak about every six weeks, Rene and I have a talk every 4-6 weeks. The … Continue reading Do You Have A Brain Trust? →