by Joe Phelan July 31, 2016July 31, 2016 Last week Twitter, the social media platform used by approximately 310 million people, made its little blue tick verification icon, generally reserved for the rich and the famous, available to everyone. By filling in a simple form (which can be found here) individuals and businesses alike can … Continue reading Twitter’s Blue Tick and the Importance of Trust
Tag Archives: trust
Can You Trust the “Science” of Optimization?
by Rob Marsh July 22, 2016July 22, 2016 Fact: offering customers more choices kills conversion rates. A scientific study proved it. Fact: you can prime customers to behave in certain ways with certain phrases, images or ideas. Researchers have shown it’s true. Fact: if you give potential customers a small gift, you’ll create a debt … Continue reading Can You Trust the “Science” of Optimization?
7 Steps for Building an Ecommerce Site Customers Can Trust
by Maricel Rivera July 17, 2016 Follow @rivera_writesJuly 17, 2016 “Security should be a priority for ecommerce sites, but it looks like the lesson of 2014 was not learned,” said Hackmageddon’s Paolo Passeri in a January 2016 blog post. His analysis of 2014 and 2015 cyber attacks data reveals findings that aren’t particularly new to … Continue reading 7 Steps for Building an Ecommerce Site Customers Can Trust
Trends Drive Decline In Consumer Trust
by David Baker, Op-Ed Contributor, (July 11, 2016) What a crazy summer already. Trump has led the domestic headlines and even got the interest of email marketers with very visible poor practices that we all cringe at. There’s Brexit, Wimbledon, terrorist attacks, EUFA Euro, race protests, and the stock market. This is also the … Continue reading Trends Drive Decline In Consumer Trust
Want To Build Trust In Your Email Marketing Campaigns? Here Are 3 Ways How.
by Maria Chambi July 8, 2016 Follow @8WaysMediaSAJuly 8, 2016 When sending emails to your current and potential customers, it’s vital to remember that, sometimes you need to ease off on the urge to sell your products or services within your next email campaign. What’s more important is that you build trust with your audience … Continue reading Want To Build Trust In Your Email Marketing Campaigns? Here Are 3 Ways How.
Building Trust In Social Marketing Metrics With Attribution
by Jordan Con July 5, 2016 Follow @jordanmconJuly 5, 2016 Reproaching social media marketing’s vanity metrics is now almost a cliche. Unfortunately, many marketers continue to use them, and their limitations still hold true. Managers, directors, and executives don’t want to hear how many ‘likes’ or clicks a post received when they’re expecting business results. … Continue reading Building Trust In Social Marketing Metrics With Attribution
5 Trust Symbols to Add to Your Website
by Amanda Clark June 23, 2016 Follow @GrammarChicIncJune 23, 2016 Do customers trust your brand? That’s always been an important question for businesses and sales professionals to address, but it’s taken on a new urgency in the era of digital commerce. After all, if you’re doing business primarily through your website, customers may never have … Continue reading 5 Trust Symbols to Add to Your Website
Search Marketing Trust Is Built On Accurate Information
by Aaron Baar, Staff Writer, June 21, 2016 In a world as specific as search marketing, a search’s value is worth nothing if the information isn’t trustworthy. But sometimes even the most basic information (business name, address, hours) can be frustratingly inaccurate. And when that happens, it can work against your best efforts to get … Continue reading Search Marketing Trust Is Built On Accurate Information
Can you trust your media buying agency?
In the wake of the recent ANA investigation into media agency transparency, columnist Ratko Vidakovic covers the key findings that marketers must know. Ratko Vidakovic on June 20, 2016 Trust is the foundation of all relationships, particularly those in business. If you didn’t trust your agency or technology partners, you wouldn’t be using them — … Continue reading Can you trust your media buying agency?
How LinkedIn Content Can Build Trust and Drive Your Business
by JoAnne Funch June 11, 2016 Follow @joannefunchJune 11, 2016 Image from graphic leftovers If you are like the average user, you use LinkedIn to make new connections for a purpose and usually that is to either drive leads or find a new job. It is critical to understand that you need to build trust … Continue reading How LinkedIn Content Can Build Trust and Drive Your Business
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