Learn how to track the true performance of your content with meaningful data. Use deeper analytics to inform your strategy. We’ve all heard the stats: This year, marketers plan to produce 70 percent more content than they did in 2015. Content marketing has become the most significant part of the marketing mix and is … Continue reading How to measure the true performance of your content
by Silvio Porcellana June 21, 2016June 21, 2016 Just about everything about mobile is spontaneous and immediate, except for one thing – the strategy. In fact, mobile marketing is not about improvising an idea and testing it out sporadically. Creating a good mobile strategy means expanding horizons, time and tools in order to achieve significant … Continue reading 5 True Stories That Will Revolutionize Your Mobile Strategy
While social signals may not be directly factored into Google’s ranking algorithm, columnist Dan Bagby explains that social media can still be used to enhance SEO. Dan Bagby on June 9, 2016 Much has been written about the interplay between social media and search engine optimization. I have seen a few tips and tricks to use … Continue reading Two tried and true methods to make social media impact SEO
How do you determine your SEO program’s real performance, discounting the effects of seasonality, paid search spending or any other external factors? Columnist Chris Liversidge lays out a step-by-step process for reaching a reliable ROI calculation. Chris Liversidge on June 2, 2016 It’s an old trope of the Search Engine Optimization industry that … Continue reading True performance baselines & ROI for SEO without attribution modeling
Columnist Garrett French explains how local businesses can improve their online visibility by becoming a part of the local ecosystem, both online and off. Garrett French on March 23, 2016 If you’re just in Yelp or the Yellow Pages, you’re not truly “local” yet. You’re missing out on audiences native to a particular city. … Continue reading Local marketing: What is the true local web?
by Bob Hutchins January 28, 2016 Follow @BobhutchinsJanuary 28, 2016 Engagement. It’s one of the most-talked-about metrics in our current digital landscape. High engagement rates, high-quality engagements, repeat engagements… all of these things are important to today’s marketers. But are we going about it the right way? Let’s look back a little to see how … Continue reading True Social Engagement Is a Restorative Practice
by Anna Manteufel January 15, 2016January 15, 2016 If you haven’t already noticed, the world has gone social. There’s social holidays shared via skype, social dating apps for your everyday romantic and social media for the rest of us that love to share our collective thoughts and experiences. In response, a shift has occurred in … Continue reading 5 Tried & True Methods for Using Social Media to Your Advantage
by Jordan Con December 4, 2015 Follow @jordanmconDecember 4, 2015 Display advertising, particularly for brand advertising, is a tricky subject for data-driven marketers. On one hand, you know display is an important marketing channel and feel like it must be moving the needle somewhow, but on the other hand, it’s always a challenge to back … Continue reading Measuring the True Impact of Display Advertising: View-Through Conversion Tracking
by Don Maclennan November 26, 2015 Follow @donmaclennanNovember 26, 2015 A true CSP (Customer Success Platform) isn’t about sales – it’s about the people and companies already using your product or service. By applying the lifecycle marketing process to CSP software, you can take sales to the next level by turning customers into brand advocates. What is … Continue reading The Anatomy of a True Customer Success Platform [Infographic]
by Warren Knight November 25, 2015 Follow @warrenknightNovember 25, 2015 The wishlist and moodboard creator that is Pinterest is not just great for bookmarking all of your favourite items and creating that perfect wedding day look, or latest home renovation. Whilst you may not realise as you’re going through and taking mental notes of your … Continue reading It’s True, Pinterest Does Drive Sales [Infographic]
