Tag Archives: Trees

Lending Tree’s new marketing chief says customer experience is king

“It’s not just about the transactional value, but having an uplifting experience contributes to us having an affinity for an organization,” says Shiv Singh, chief marketing and customer experience officer for LendingTree. Chris Wood on March 11, 2022 In January, LendingTree appointed Shiv Singh as their first Chief Marketing and Customer Experience Officer. Singh came … Continue reading Lending Tree’s new marketing chief says customer experience is king →

Employee Experience: Seeing the Forest for the Trees

Employee Engagement

Stacy Bolger — January 15, 2020 Let me just qualify something here before I get started: I have good kids. Really good kids, in fact. Kids that make me proud 98.7% of the time. But then there’s the other 1.3% of the time, and all you parents out there know what I’m talking about. Yep, … Continue reading Employee Experience: Seeing the Forest for the Trees →

Vans Top Search Term, Along With Socks, Down Jacket, Christmas Trees

Search Trends

Vans Top Search Term, Along With Socks, Down Jacket, Christmas Trees by Laurie Sullivan @lauriesullivan, December 5, 2019 U.S. shoppers geared up for the holidays by searching on Black Friday for socks, down jackets, and shoes, while also researching Christmas trees and high-ticket items such as TVs. Vans, which earlier this week closed its corporate … Continue reading Vans Top Search Term, Along With Socks, Down Jacket, Christmas Trees →

Decision trees for SEM segmentation

Search Engine Marketing

There is an ongoing debate amongst SEM experts as to how to best segment your PPC accounts, and columnist Aaron Levy illustrates his process with a handy flowchart. Aaron Levy on June 3, 2016 One of the most common and difficult choices you’ll make when managing an SEM account is deciding when to segment keywords. Any … Continue reading Decision trees for SEM segmentation →

Can You See The Email Forest — Or Are You Distracted By The Trees?

Email Marketing

by Loren McDonald, October 31, 2014 Google has done it again. Inbox, the newest iteration of Gmail (still in invite-only stage at this writing), promises to revolutionize the inbox (again) and has email marketers worrying about how to respond (again). And, here I am (again), asking email marketers not to get sidetracked by day-to-day distractions … Continue reading Can You See The Email Forest — Or Are You Distracted By The Trees? →