Tag Archives: Transitions

Google Local Ads For Services Transitions Into Wider Campaign Platform

Google Local Ads For Services Transitions Into Wider Campaign Platform by Laurie Sullivan , Staff Writer, July 20, 2026 Google is retiring its stand-alone Local Services Ads (LSA) dashboard, as it pushes advertisers into managing local leads inside its existing and centralized Google Ads platform in a phased rollout that begins this year.  Automation for … Continue reading Google Local Ads For Services Transitions Into Wider Campaign Platform →

4 key lessons about leadership transitions from President Biden passing the torch to VP Kamala Harris

August 03, 2024 4 key lessons about leadership transitions from President Biden passing the torch to VP Kamala Harris A leader’s ability to step aside, suspend their own ego, and give space to their successor signals to the organization that there is little to fear and reason to be hopeful. BY Jessica Bigazzi Foster In life, … Continue reading 4 key lessons about leadership transitions from President Biden passing the torch to VP Kamala Harris →

Google Transitions To GA4, But Marketers Still Question Ad Targeting Without IP Address

Google Transitions To GA4, But Marketers Still Question Ad Targeting Without IP Address by Laurie Sullivan  @lauriesullivan, March 30, 2022 Change is not always easy, but typically companies like Google that manage the majority of advertising spend from brands and agencies have at least one good reason to shake the apple cart. Google’s plan to … Continue reading Google Transitions To GA4, But Marketers Still Question Ad Targeting Without IP Address →