Margot da CunhaJuly 28, 2015 Raise your hand if you’re a control freak? Perhaps you’re hesitant to admit it, but most PPC employees are. It’s in your nature to want granular control of your keyword lists, ad copy, bidding strategies, etc. Why? Most likely due to that one time you wasted 50% of your company’s … Continue reading Google Transforms Dynamic Search Ads: Say Goodbye to Keywords!