Publisher Wolters Kluwer explains the scale and speed at which it switched from online chaos to delivering digital experiences. Kim Davis on October 24, 2022 The old school Dutch business publisher Wolters Kluwer has been around for almost 200 years. Transforming such a well-established company into a savvy digital operation was not an easy task. … Continue reading The digital transformation of a traditional business publisher
Tag Archives: Transformation
Are Data Silos Undermining Digital Transformation?
Are Data Silos Undermining Digital Transformation? Dietmar Rietsch / 23 Sep 2022 At a time of seemingly ultrarapid digital disruptions, digital transformation in an enterprise needs a bold vision and an intent to embrace change. With the global digital transformation market projected to reach $ 2.8 trillion in 2025, leaders are expediting their transition … Continue reading Are Data Silos Undermining Digital Transformation?
Why the media industry embraces martech transformation to win over consumers
Unravel complexity to unleash and deliver personalized experiences. Virtusa on October 6, 2022 Think about this for a moment: almost 40% of the world’s population, over 2.96 billion people, consider themselves gamers. Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is … Continue reading Why the media industry embraces martech transformation to win over consumers
Why You Can’t Have Digital Transformation Without Sustainability
Why You Can’t Have Digital Transformation Without Sustainability Tiago Ramalho / 22 Aug 2022 With much of the world now focused on the goal of net zero carbon emissions by the year 2050, industry leaders are asking: How can businesses be more sustainable? Sustainability has gone from being a nice to have to a … Continue reading Why You Can’t Have Digital Transformation Without Sustainability
How Entrepreneurs are Learning to Thrive in the Age of Digital Transformation
How Entrepreneurs are Learning to Thrive in the Age of Digital Transformation Dmytro Spilka / 28 Apr 2022 The Covid-19 pandemic has impacted how entrepreneurs operate all around the world. Although the emergence of lockdown and social distancing measures have heavily disrupted many industries in unprecedented ways, the ever-growing volume of emerging unicorns portrays … Continue reading How Entrepreneurs are Learning to Thrive in the Age of Digital Transformation
Digital Transformation in Supply Chain Management
Digital Transformation in Supply Chain Management Gengarajan PV / 26 Apr 2022 In order to achieve a competitive edge in today’s global marketplace, businesses can use digital transformation in supply chain management to maximize efficiency, increase quality and consistency, and better serve their customers. In addition, it guarantees that the supply chain will become more … Continue reading Digital Transformation in Supply Chain Management
No-Code: A “Not So Secret Weapon” for Acing Digital Transformation 2.0
No-Code: A “Not So Secret Weapon” for Acing Digital Transformation 2.0 Vivek Goel / 22 Apr 2022 As per McKinsey, 70% of digital transformation projects fail to meet their objectives. This is a concerning statistic, especially given enterprise transformation’s global frenzy, regardless of size or revenue. After a near-successful pilot initiative, the main challenge … Continue reading No-Code: A “Not So Secret Weapon” for Acing Digital Transformation 2.0
Breaking down the digital transformation of today’s customer journeys
Buyers are on “the customer journey of a lifetime” coming off of a two-year period where digital became dominant and relationships were forged behind screens. Chris Wood on March 29, 2022 Editorial director Kim Davis kicks off MarTech with his keynote address. Image: Third Door Media. “It’s been necessary at one time or another … Continue reading Breaking down the digital transformation of today’s customer journeys
Only 11% of CMOs say they have achieved digital transformation goals
Skill shortages, incompatible technologies and inadequate data are biggest roadblocks to success Constantine von Hoffman on March 10, 2022 The digital transformation journey is neither easy nor quick, which is why only 11% of global CMOs say they have completed it, according to a new study. The annual study, by MediaSense, confirmed that digital transformation … Continue reading Only 11% of CMOs say they have achieved digital transformation goals
Digital transformation is about preparing for the future
You can learn more at the MarTech virtual conference March 29 & 30 There will be 45+ sessions and registration is free. Kim Davis on March 9, 2022 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest … Continue reading Digital transformation is about preparing for the future
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