Digital transformation isn’t just about buying or upgrading technology; it’s about creating a “digital-first” mindset throughout marketing operations. Karen Burka on March 4, 2022 Digital transformation is the process of transitioning an organization’s operations to completely digital systems to better meet brand and customer needs. Throughout this process, digital technologies become infused throughout the brand’s … Continue reading What is digital transformation?
Kraft Heinz Partners With Google To Achieve Ambitious Digital Transformation by Laurie Sullivan @lauriesullivan, February 18, 2022 As consumers shift to buying more groceries online, the Kraft Heinz Company has entered into a multiyear partnership with Google to better understand its customers, and build the products and experiences they want. The partnership relies heavily on … Continue reading Kraft Heinz Partners With Google To Achieve Ambitious Digital Transformation
Daglar Cizmeci December 29, 2021 The digital space has very much developed and evolved over the last decade alone and talks of digital transformation have very much become a buzzword in the tech space. From the use of cloud-based software to apps for essentially anything you’d like, companies and research firms use digital transformation to … Continue reading 7 Main Principles of Digital Transformation
Rotem Gal December 26, 2021 Your workforce is the epitome of your company – but how exactly can you empower, train, and coach them when transitioning to a digital enterprise, especially in a crisis? It’s no surprise that Covid-19 has forced companies to interact with customers online to survive and stay relevant. So, as technology … Continue reading Building a Digital Culture Transformation Can Empower Your Employees to Work Smarter For Good
Swapnil Bhagwat December 7, 2021 Digital transformation integrates computer-based technologies that stimulate a complete assessment of a company’s products, services, processes, and strategies on both a cultural and a business level. Digital transformations are undertaken to engage better and serve a company’s customers and employees to make them more competitive and productive. In many ways, … Continue reading How Important is Digital Transformation for Business Continuity?
At the DPAA Summit in New York, it’s clear that pipes are getting connected, loops closed. Chris Wood on November 24, 2021 “In general, the old barriers to OOH advertising are coming down,” said Connor Burden, Co-Founder of OOH marketplace AdQuick. “With the timelessness of OOH advertising, we knew the pandemic wouldn’t last forever and … Continue reading The OOH industry’s digital transformation encourages marketers to test and learn
Ron Scott November 16, 2021 Digital transformation has been on the rise for quite some time. Enterprises have been transitioning their strategies from optimizing the in-person experience to growing their online channels. As the pandemic has sped up the need for digital innovation, sectors such as the financial industry have had some hurdles to overcome … Continue reading Web Accessibility Expectations for Digital Transformation
Dave Sutton October 12, 2021 Digital transformation is the process of using digital technologies to create new—or modify existing—business processes, culture, and customer experiences to meet changing requirements and to capture new market opportunities. Reimagining your brand through the lens of digitization reveals not only improved ways to tell your brand story but also new … Continue reading 4 Ways to Speed Up Digital Transformation
Plus sessions on agile marketing and the MarTech Replacement Survey coming up at MarTech next week. Kim Davis on September 10, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up … Continue reading When transformation becomes permanent change
Don’t forget to download the MarTech Replacement Survey. Kim Davis on September 7, 2021 Good morning, Marketers, and people are talking about the Replacement Survey. Welcome back from the long weekend — and if you don’t know about the MarTech Replacement Survey you can learn more about it below. Meanwhile, it’s been a topic of … Continue reading Transformation is accelerating
