Tag Archives: Traditional

So Long Traditional Advertising; Hello Digital Advertising

Laura Donovan — March 7, 2019 Follow @thewordpro — March 7, 2019 Free-Photos / Pixabay According to a study done by eMarketer, spending on digital advertising will outpace that of traditional marketing this year. Digital ad spending is projected to be about $ 130 billion or about 54% of total advertising dollars. Traditional advertising, including … Continue reading So Long Traditional Advertising; Hello Digital Advertising

Is Traditional Coupon Marketing Model Really Dying? 3 Points Worth Speculating

Dmytro Spilka — June 30, 2018 Follow @spilkadi — June 30, 2018 Retail is in transition. Our local high street has been moved online. Shopping has changed an awful lot in the 21st Century, and there’s no sign that customers are going to be reversing the trend of internet shopping any time soon – online … Continue reading Is Traditional Coupon Marketing Model Really Dying? 3 Points Worth Speculating

Retail Brands Investing More In Amazon, Less In Traditional Search Channels: Forrester

Retail Brands Investing More In Amazon, Less In Traditional Search Channels: Forrester by Laurie Sullivan , Staff Writer @lauriesullivan, April 25, 2018 Findings in a new Forrester report suggest that retail brands will invest 55% more in online marketing and advertising by 2023, but fewer dollars will go toward traditional search channels like Google. The move … Continue reading Retail Brands Investing More In Amazon, Less In Traditional Search Channels: Forrester

Everything old is new again: How some traditional brands have used martech to support growth

The key to a successful transformation proves to be a focus on core values. Robin Kurzer on April 3, 2018     Every day we hear of more and more well-known traditional brands shutting their doors. There’s no shortage of thoughts as to why this is happening (retail apocalypse, anyone?), but in many instances, it’s a … Continue reading Everything old is new again: How some traditional brands have used martech to support growth

Traditional Marketing Isn’t Dead: How to Use it in the Digital Age

Jesse Allred — March 6, 2018 — March 6, 2018 Use the foundations of traditional marketing to expand your digital marketing strategy. If you do a quick Google search of “traditional marketing,” it’s easy to notice the approach is on the decline. Articles question if traditional marketing is still alive, suggest your business should ditch … Continue reading Traditional Marketing Isn’t Dead: How to Use it in the Digital Age

Digital Ad Spend To Surpass Traditional In 2018, Per Analyst

Digital Ad Spend To Surpass Traditional In 2018, Per Analyst by Laurie Sullivan @lauriesullivan, January 12, 2018 Analysis from the Winterberry Group says 2018 will be the year of digital media. One analyst at the firm forecasts that this year, digital media spend will overtake offline media and marketing spend for the first time. Measured … Continue reading Digital Ad Spend To Surpass Traditional In 2018, Per Analyst

The New “Traditional” – Breaking Out of the Traditional Office Space

Don Williams — November 10, 2016 — November 10, 2016 “There’s something wrong with your generation”. I can vividly remember my father saying this phrase to me many times during my youth. This lecture usually reared its head while we were casually chatting about my choice in music, or current celebrities, and most of all … Continue reading The New “Traditional” – Breaking Out of the Traditional Office Space