Ignoring infringement can result in erosion of your brand, warns columnist Chris Silver Smith. He offers up some tips for online trademark policing. Chris Silver Smith on April 20, 2015 For medium-to-large companies, proper trademark management is a vital component of business strategy and online reputation management. Many consider a brand to be a company’s … Continue reading Trademark Policing: Ninja Techniques Of Online Reputation Management
Business.comMarch 26, 2015 For small and startup businesses, the decision of whether or not to register a trademark can be difficult. Often, the decision is weighing where to spend scarce capital. Money spent on a trademark application may be money spent on marketing instead. Many young companies choose to forego registering their trademarks at early … Continue reading Can You Expedite A Trademark Application?
Your Etsy shop is cute and all, but Taylor Swift is coming for you. By John Paul Titlow February 6, 2015 If you’re thinking of DIY’ing up some cute Taylor Swift-themed gift ideas for your Etsy shop, you might want to pump your brakes. The pop star turned intellectual property warrior may still be awaiting … Continue reading On A Trademark Rampage, Taylor Swift Targets Etsy Sellers
Josh Gerben December 4, 2014 Congratulations! You’ve successfully registered your trademark and taken the first step on this important path to protecting your brand. That’s right: even after the lengthy application process you’ve already gone through, there’s still more work to be done. Protecting and defending your trademark once you’ve registered it is an … Continue reading Important Things to Do After Your Trademark is Registered
