Google Ads Trademark Rules Change Giving Agencies A Headache by Laurie Sullivan @lauriesullivan, (October 23, 2018) Google has updated its Ads Trademarks policy in some countries to become more consistent worldwide. The company said in a letter to marketers that the changes will likely influence how it investigates the trademarks brands own and have on … Continue reading Google Ads Trademark Rules Change Giving Agencies A Headache
Trademark Considerations When Building A Brand by Patrick Concannon , Rory Pheiffer , May 25, 2018 The word “brand” is used broadly as a business buzzword. Comprised of a company or product name, a brand acts as a reassuring signpost for consumers in a busy marketplace, signaling a trusted source and consistent level of quality. … Continue reading Trademark Considerations When Building A Brand
Usage of “google” as a verb does not automatically invalidate its legal protection. Greg Sterling on May 17, 2017 Google has not committed “genericide,” according to the 9th US Circuit Court of Appeals. While people have used “google” to refer to searching online for nearly 20 years, that does not invalidate the company’s trademark. … Continue reading Google holds onto its trademark as federal court rules it has not become generic (DD)
by Emilie Le December 9, 2015 Follow @trademarkhubDecember 9, 2015 Choosing a business name is a vital part of your business. It’s the first thing that a potential customer or client notices about you and it can really make or break you. It can be a really tough process coming up with an original name … Continue reading 5 Ways to Choose Your Trademark Name [Infographic]
Ignoring infringement can result in erosion of your brand, warns columnist Chris Silver Smith. He offers up some tips for online trademark policing. Chris Silver Smith on April 20, 2015 For medium-to-large companies, proper trademark management is a vital component of business strategy and online reputation management. Many consider a brand to be a company’s … Continue reading Trademark Policing: Ninja Techniques Of Online Reputation Management
Business.comMarch 26, 2015 For small and startup businesses, the decision of whether or not to register a trademark can be difficult. Often, the decision is weighing where to spend scarce capital. Money spent on a trademark application may be money spent on marketing instead. Many young companies choose to forego registering their trademarks at early … Continue reading Can You Expedite A Trademark Application?
Your Etsy shop is cute and all, but Taylor Swift is coming for you. By John Paul Titlow February 6, 2015 If you’re thinking of DIY’ing up some cute Taylor Swift-themed gift ideas for your Etsy shop, you might want to pump your brakes. The pop star turned intellectual property warrior may still be awaiting … Continue reading On A Trademark Rampage, Taylor Swift Targets Etsy Sellers
Josh Gerben December 4, 2014 Congratulations! You’ve successfully registered your trademark and taken the first step on this important path to protecting your brand. That’s right: even after the lengthy application process you’ve already gone through, there’s still more work to be done. Protecting and defending your trademark once you’ve registered it is an … Continue reading Important Things to Do After Your Trademark is Registered