Tag Archives: Trademark

Google Ads Trademark Rules Change Giving Agencies A Headache

Google Ads Trademark Rules Change Giving Agencies A Headache by Laurie Sullivan  @lauriesullivan, (October 23, 2018) Google has updated its Ads Trademarks policy in some countries to become more consistent worldwide. The company said in a letter to marketers that the changes will likely influence how it investigates the trademarks brands own and have on … Continue reading Google Ads Trademark Rules Change Giving Agencies A Headache

Google holds onto its trademark as federal court rules it has not become generic (DD)

Usage of “google” as a verb does not automatically invalidate its legal protection. Greg Sterling on May 17, 2017   Google has not committed “genericide,” according to the 9th US Circuit Court of Appeals. While people have used “google” to refer to searching online for nearly 20 years, that does not invalidate the company’s trademark. … Continue reading Google holds onto its trademark as federal court rules it has not become generic (DD)

Trademark Policing: Ninja Techniques Of Online Reputation Management

Ignoring infringement can result in erosion of your brand, warns columnist Chris Silver Smith. He offers up some tips for online trademark policing. Chris Silver Smith on April 20, 2015 For medium-to-large companies, proper trademark management is a vital component of business strategy and online reputation management. Many consider a brand to be a company’s … Continue reading Trademark Policing: Ninja Techniques Of Online Reputation Management

Important Things to Do After Your Trademark is Registered

Josh Gerben December 4, 2014   Congratulations! You’ve successfully registered your trademark and taken the first step on this important path to protecting your brand. That’s right: even after the lengthy application process you’ve already gone through, there’s still more work to be done. Protecting and defending your trademark once you’ve registered it is an … Continue reading Important Things to Do After Your Trademark is Registered