As ad blockers and privacy laws disrupt client-side tracking, marketers are shifting to server-side methods for cleaner, more reliable analytics. Alan K’necht on October 24, 2025 Digital analytics is coming full circle. After years of relying on browser-based tags and cookies, marketers are returning to a familiar concept — server-side tracking — to regain … Continue reading Why server-side tracking is making a comeback in the privacy-first era
How to set up GA4 cross-domain tracking for global and multi-brand sites Fragmented sessions distort insights. GA4 cross-domain tracking unifies data across brands and regions so marketers, analysts and leaders see the full journey. October 3, 2025 Google Analytics 4 (GA4) is built to unify data across domains, devices and platforms — giving marketers a … Continue reading How to set up GA4 cross-domain tracking for global and multi-brand sites
Google Advanced Consent Mode Explained: Smarter Tracking for a Cookieless World Wisam Abdulaziz Sep 8, 2025 In a previous post, I explained how important it is to connect ad platforms to your CRM and leverage AI-driven smart bidding strategies. Most of the technologies that power this process rely on first-party cookies. But with privacy becoming … Continue reading Google Advanced Consent Mode Explained: Smarter Tracking for a Cookieless World
From 10 to 7 Blue Links: The New Way of Tracking Rankings Wisam Abdulaziz Aug 18, 2025 Richer SERPs, Fewer Clicks Search engine results pages (SERPs) are richer than ever. With the rise of AI-generated sections, the traditional “10 blue links” are often reduced to seven or fewer, and they’re capturing far fewer clicks. In … Continue reading From 10 to 7 Blue Links: The New Way of Tracking Rankings
January 12, 2025 Impact investors aren’t always tracking the social or environmental outcomes: new research Impact investors often assume that certain businesses, such as solar energy companies or microfinance initiatives, are inherently good for society. BY The Conversation Investors can aim not only to make money but to benefit society while doing so. But few of those … Continue reading Impact investors aren’t always tracking the social or environmental outcomes: new research
Tamara Freethy | December 17th, 2024 When it comes to managing successful paid media campaigns, understanding the customer journey is critical. However, many businesses focus solely on online actions, leaving offline interactions such as phone calls, store visits, or even closed leads, out of the equation. For digital savvy marketing teams and business leaders, investing … Continue reading Selling Stakeholders on Offline Tracking and CRM Integration
Stay on top of SEO performance by tracking technical and on-page changes, and using the right tools to simplify your efforts. John McAlpin on November 26, 2024 By now, you may have encountered SEO dashboards, such as those from Screaming Frog, which sync with Looker Studio. Perhaps you use an enterprise tool to track your technical SEO in … Continue reading 11 essential SEO elements you should be tracking
Google agrees to settle $5 billion lawsuit accusing it of tracking Incognito users The complaint said Google deceived people into thinking they could control what information they share. Mariella Moon Fri, Dec 29, 2023, AP Photo/Eric Risberg In 2020, Google was hit with a lawsuit that accused it of tracking Chrome users’ activities even … Continue reading Google agrees to settle $5 billion lawsuit accusing it of tracking Incognito users
Advertisers Spit Out Cookies, Tracking What Readers Read In 2023 by Laurie Sullivan , Staff Writer @lauriesullivan, December 21, 2023 Brands often encounter challenges in planning timely and relevant campaigns, according to Riley Mackey, associate media director at Charts + Darts, a full-service agency. Mackey said the company relies on tools like Teads Media Barometer that provides insights … Continue reading Advertisers Spit Out Cookies, Tracking What Readers Read In 2023
Google’s Enhanced Ad Privacy tech lets websites serve ads based on your browser history – unless you manually disable it. Nicola Agius on September 8, 2023 Google has slowly been rolling out its Enhanced Ad Privacy functionality in Chrome. This technology allows websites to serve ads based on your browser history — unless you manually … Continue reading Google is rolling out Topics-based tracking for Chrome
