Tough Mudder Inc. CMO Jerome Hiquet says his brand relies on video marketing to convey experiences that pictures simply cannot capture. Amy Gesenhues on February 18, 2015 As CMO of Tough Mudder Inc., Jerome Hiquet knows firsthand how powerful a video can be when you’re leading the charge to recruit participants for one of world’s … Continue reading A CMO’s View: The Down And Dirty Details On Tough Mudder’s Video Marketing Strategy
Denyse Drummond-DunnJanuary 26, 2015 “Why do I have to do it?” That was what my friend’s daughter provocatively asked him recently. She didn’t want to do something he had requested of her and like many kids was now questioning his reasoning as well as his authority. This happens in the work environment too. When you … Continue reading Who, What, Why & How? The Four Tough but Essential Decisions Every Business Leader Must Make
By Asad Haroon, Published October 29, 2014 A new survey by the Content Marketing Institute found that 86% of businesses are using content marketing. CMI found that marketers spend an average of 28% of their marketing budget on content, with the most effective marketers devoting an average of 37% to a content marketing strategy. And nearly half … Continue reading B2B Content Marketing – Five Reasons It’s So Tough to Track
By Jenifer Kramer, Published October 24, 2014 As an entrepreneur, every day brings new challenges, many of which are extremely stressful. And without a big corporation to back you, it could literally mean the difference between paying your rent and not. So, how does one maintain their composure as they endure the ups and downs … Continue reading 6 Ways To Relieve Stress When The Going Gets Tough
