Tag Archives: Tough

Who, What, Why & How? The Four Tough but Essential Decisions Every Business Leader Must Make

Denyse Drummond-DunnJanuary 26, 2015 “Why do I have to do it?” That was what my friend’s daughter provocatively asked him recently. She didn’t want to do something he had requested of her and like many kids was now questioning his reasoning as well as his authority. This happens in the work environment too. When you … Continue reading Who, What, Why & How? The Four Tough but Essential Decisions Every Business Leader Must Make

B2B Content Marketing – Five Reasons It’s So Tough to Track

By Asad Haroon, Published October 29, 2014 A new survey by the Content Marketing Institute found that 86% of businesses are using content marketing. CMI found that marketers spend an average of 28% of their marketing budget on content, with the most effective marketers devoting an average of 37% to a content marketing strategy. And nearly half … Continue reading B2B Content Marketing – Five Reasons It’s So Tough to Track