Achim Nowak August 11, 2021 They told you to never say “I” at a meeting. Use “We.” Always We. Ignore them. They are wrong. They told you that when you say I, I, I it sounds like it’s all about you. Said you would sound like a grandstanding, self-promoting, self-aggrandizing narcissist. A bit of projection, … Continue reading They Told You to Never Say “I.” They Are WRONG.
Steven Imke May 18, 2021 New research shows that most business planning advice is wrong, More successful local services and infrastructure companies are adapting to the changing business climate by abandoning classic business planning and applying more effectual logic and principles to start their business. Entrepreneurship has changed in recent years. As a result, you … Continue reading Why Being Told You Need a Business Plan May Be Bad Advice
Opening PDFs in-browser has become the new norm, offering new ways to target and measure using this format. Yonatan Snir on March 2, 2020 This year the PDF celebrates 27 years of digital circulation, making it a digital relic. But looking at the traditional benefits in light of newer innovations, the PDF still offers an … Continue reading What if I told you PDF’s biggest moment is yet to come?
What marketing lies are you telling yourself? Contributor Joe Hyland comes clean with five marketing misconceptions that he’s pledging to overcome. Joe Hyland on November 10, 2017 Marketers, if trust is our greatest currency, why are we lying so much? Apologies in advance for the cynicism — maybe I woke up on the wrong … Continue reading A CMO confession: The 5 marketing lies I’ve told myself
Heather Lloyd-Martin — April 28, 2017 — April 28, 2017 Here’s a question: what’s the ONE content marketing tactic that drives the majority of your revenue? Is it blogging? Webinars? Teaching small classes? Or is your answer, “Hmm, I’m not quite sure, but does it really matter? After all, shouldn’t all my content efforts help?” … Continue reading Why I Told a Client to Quit Blogging: Finding Your “One Thing”
Disney Inspires ‘Moana’ As Told By Emoji, Adds Advertisers by Laurie Sullivan @lauriesullivan, March 7, 2017 The Walt Disney Co. premieres on Tuesday the third digital season of its As Told By Emoji series, but this time the entertainment company took on three sponsors to support the content. Produced by the digital media team at … Continue reading Disney Inspires ‘Moana’ As Told By Emoji, Adds Advertisers
Three misconceptions that might cause your channel marketing strategy to fail. There is no more powerful concept in go-to-market strategy than the channel. The idea of hundreds or thousands of independent partners passionately selling your products is a wildly attractive concept. But longstanding challenges with messaging, funds utilization and performance management have complicated this … Continue reading The truth about channel marketing: everything you have been told is wrong
by John Caiozzo March 30, 2016 Follow @johncaiozzo March 30, 2016 So you’re about to launch an awesome new website and want to make sure your SEO is on point – you could even say you want to be sure you’ve spared no expense. Welcome to the club! Unfortunately working on an SEO campaign is … Continue reading Launching a Website and SEO Campaign as Told Through Jurassic Park Gifs
Ryan PinkhamMay 14, 2015 Deciding where to invest your marketing dollars isn’t a decision you take lightly. You know you need to attract new customers and keep your existing clients coming back, but you can’t afford to invest time or resources into something that isn’t going to deliver the results you expect. Email marketing is … Continue reading 29 Reasons To Use Email Marketing (As Told By Small Business Owners)
Andrew AndersonApril 8, 2015 Before you get out your pitchforks, I want to stress that this article does not represent Peep’s views. The easiest lies to believe are the ones we want to be true, and nothing speaks to us more than validation of the work we are doing or what we already believe. Due … Continue reading Lies Your Optimization Guru Told You