Tag Archives: told

Why I Told a Client to Quit Blogging: Finding Your “One Thing”

Heather Lloyd-Martin — April 28, 2017 — April 28, 2017 Here’s a question: what’s the ONE content marketing tactic that drives the majority of your revenue? Is it blogging? Webinars? Teaching small classes? Or is your answer, “Hmm, I’m not quite sure, but does it really matter? After all, shouldn’t all my content efforts help?” … Continue reading Why I Told a Client to Quit Blogging: Finding Your “One Thing”

Disney Inspires ‘Moana’ As Told By Emoji, Adds Advertisers

Disney Inspires ‘Moana’ As Told By Emoji, Adds Advertisers by Laurie Sullivan @lauriesullivan, March 7, 2017 The Walt Disney Co. premieres on Tuesday the third digital season of its As Told By Emoji series, but this time the entertainment company took on three sponsors to support the content. Produced by the digital media team at … Continue reading Disney Inspires ‘Moana’ As Told By Emoji, Adds Advertisers

The truth about channel marketing: everything you have been told is wrong

Three misconceptions that might cause your channel marketing strategy to fail.   There is no more powerful concept in go-to-market strategy than the channel. The idea of hundreds or thousands of independent partners passionately selling your products is a wildly attractive concept. But longstanding challenges with messaging, funds utilization and performance management have complicated this … Continue reading The truth about channel marketing: everything you have been told is wrong

29 Reasons To Use Email Marketing (As Told By Small Business Owners)

Ryan PinkhamMay 14, 2015 Deciding where to invest your marketing dollars isn’t a decision you take lightly. You know you need to attract new customers and keep your existing clients coming back, but you can’t afford to invest time or resources into something that isn’t going to deliver the results you expect. Email marketing is … Continue reading 29 Reasons To Use Email Marketing (As Told By Small Business Owners)