Dan Sincavage — July 20, 2017 Follow @dansincavage — July 20, 2017 Pexels / Pixabay Business guru and well-known provocateur Tom Peters once addressed a crowd of over 400 sales and marketing executives saying: “I hate sports analogies. They’re just a bunch of male macho…” Yet, in the world of sales and marketing, sports analogies … Continue reading Marketing vs. Sales: Their Major Difference and How They Work Together
Mike Thatcher — May 18, 2017 Follow @jobrack1— May 18, 2017 When we think of Human Resources and Marketing, we usually think of two distinct departments within a company, one focused on external matters, one focused on internal matters. But more and more these two departments are working together. Consumerization of HR Many call it … Continue reading HR and Marketing: Bringing Both Together for Better Business
Virginia Franco — May 4, 2017 Follow @VAFrancoResumes— May 4, 2017 I often help executives who reach out to me for job search advice or to get a resume professionally written. They’re great at what they do; they’ve moved from job to job or company to company by being recruited based on their reputation by … Continue reading What You Must Know if You Are Putting Together Your Resume for the First Time in Years
Tim Asimos — April 5, 2017 Follow @timasimos— April 5, 2017 Over the last several years, the war for talent—especially in the A/E/C industry—has been escalating. And now, winning the battle for the best and brightest talent in a competitive marketplace necessitates new approaches to recruitment and talent acquisition. For years, marketing and human resources … Continue reading 5 Ways Marketing and HR Can Work Together to Win the A/E/C Talent War
Julie Chomiak — February 5, 2017 — February 5, 2017 Your local community is a natural place for your small business to start its marketing efforts. With the advent of social media and digital marketing, small businesses can expand their local reach more quickly and efficiently than with traditional print marketing alone. An untapped resource … Continue reading Pinned Together: 7 Ways to Reach Your Local Community with Pinterest
Nate Dame — January 22, 2017 Follow @seonate— January 22, 2017 Maybe you experimented with some extra social media sharing on a blog post, and started to notice that page rising through SERP rankings. Maybe you overheard a question or discussion about social media’s relationship with SEO. Maybe you were brainstorming ways to generate more … Continue reading Next-Level Strategies for SEO and Social Media that Actually Work Together
Sheeva Hoskins — November 19, 2016 — November 19, 2016 When marketers think about how to win at eCommerce, the first name that comes to mind is Amazon. 44% of consumers turn to Amazon first when they’re looking to make a purchase online, versus a meager 21% who check retailers’ websites first. On Amazon, people … Continue reading Why Reviews and Referrals Work Together
Columnist Kristi Kellogg recaps a session at SMX East that dives into how marketers can integrate their paid search and social efforts for better marketing results. Kristi Kellogg on September 30, 2016 From left to right: Pamela Parker, Executive Features Editor, Marketing Land & Search Engine Land; Tara Siegel, Senior Director of Social at … Continue reading Using paid search and social together
by Monica Romeri Follow @MJRomeriDDCSeptember 2, 2016 When put together, content marketing and social media create a powerful synergy—increasing the reach and effectiveness of each. THiNKaha has revolutionized social media content with AHAbooks, a fresh, exciting type of content: social-media-sized ebooks comprised of 140 pages of 140 characters—or 140 tweets. Promote your AHAbook on social … Continue reading With AHAthat, Social Media and Content Marketing Go Together Like Peanut Butter and Jelly
by Charles McKay July 31, 2016July 31, 2016 The days of the ‘us versus them’ mindset between sales and marketing teams are over. The way business operates today leaves no room for companies made up of teams that compete with each other – even if it’s just for glory and recognition. There’s too much competition … Continue reading “Us v. Them”: How to Make Sales and Marketing Work Together
