Eric StrongSeptember 8, 2015 If you are hearing a “BOING!” sound coming from your website, that is probably the sound of visitors bouncing off your home page. A bounce rate measures how quickly visitors leave after coming to your website. They don’t interact with your site or visit any of its pages. They just come … Continue reading How Low Can You Go? – 4 Tips for Lowering Your Bounce Rate
Warren KnightSeptember 7, 2015 I have just reached a milestone on Twitter; 20,000 followers. This has taken years of hard work, connecting online and building a social media community that want to listen to what I have to say, making me a thought leader in my industry. Social media is such a powerful marketing platform … Continue reading 10 Top Tips to Building Your Social Media Community
Eric GrovesSeptember 7, 2015 Over the past few months I’ve shared a series of tips for how to generate more word-of-mouth (WOM) for your business. Today’s post is dedicated to sharing the very best word-of-mouth tips from the people who know it best: your fellow small business owners. All of these tips were contributed by … Continue reading 5 Word-of-Mouth Tips from Small Business Owners
Brendan JacksonSeptember 6, 2015 When running any kind of digital advertising campaign, it’s easy to look at the end results and declare which channel worked better than others, shift budgets, and move on. Take the following example: your target cost per lead (CPL) is $ 25, your paid search campaign CPL is $ 19, your … Continue reading Four Tips for Getting an A/B Testing Program off the Ground
Rick WhittingtonSeptember 4, 2015 Pay-per-click (PPC) advertising can be a very effective tool that small and medium-sized businesses can use to reach consumers online and ramp up leads quickly. But most companies that have tried pay-per-click haven’t seen the results they expected, and many companies have written of paid search altogether because of this. Pay-per-click … Continue reading 4 Tips to Get More From Your Pay-Per-Click Campaign
Tara BranniganSeptember 4, 2015 Creating video content for use on your social media channels is not only a great way to stand out, but is quickly becoming an essential part of any social media content strategy. With social networks such as Facebook prioritizing video content in the feed, and investing heavily in new video tools … Continue reading 5 Quick Tips for Social Video
Peter GraceySeptember 4, 2015 STOP IT…just stop…for the love of something please stop sending me your cookie-cutter prospecting emails. My level of frustration with the way emails are used by Sales Development Reps has been building over the last year. My inbox continues to overflow with them while the quality of the messages deteriorate daily. … Continue reading No More Alligators! And Other Tips for Effective Sales Development
Angela Hausman, PhDSeptember 4, 2015 It’s easy to find yourself falling behind — failing to achieve as much as you expected each day. Plus, digital marketing is getting harder and more time-consuming. Organizing digital marketing is the key to getting everything done without driving yourself crazy or working until 3 am every day. Like you, … Continue reading 3 Tips for Organizing Digital Marketing
Megan IngenbrandtSeptember 4, 2015 If you’re using pay per click advertising, you know success isn’t one-size-fits-all. You want to get the most bang for your PPC buck, and that means you’re probably using more than one advertising platform. Unfortunately, optimizing your PPC campaign on each platform is time-consuming, and time is money. Lucky for all … Continue reading 5 Tips to Save Time and Money in AdWords
Kasia PerzyńskaSeptember 3, 2015 It was on Wednesday evening, February 4th, when Twitter made an agreement with Google to make its 140-character tweets more searchable online. Afterwards, on May 19th, Google was officially given full access to Twitter’s full stream of tweets, commonly called “Firehorse”.This was not the first deal between the two companies, so … Continue reading 7 Twitter SEO Tips: Leverage Your Social Presence For Better Traffic!
