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Neuroscience in Marketing: Practical Tips

Lyudmila Kovalenko October 5, 2021 Our thoughts, feelings and actions are simply the results of neural activity in the brain. Marketers widely use insights from neurobiology to guess consumers’ desires. Thanks to neurobiology, it is possible to predict consumers behaviour and even manipulate their decisions. Neuromarketing used to be considered an unconventional approach, but in … Continue reading Neuroscience in Marketing: Practical Tips