by Cameron Voiselle April 29, 2016April 29, 2016 According to Unmetric, Reebok has expanded its presence on Instagram by nearly 170% in the past year, surpassing Nike, Asics, and New Balance. I recently read an article from clickz.com on how athletics brand Reebok is targeting its female audience on Instagram differently from that of Nike, … Continue reading 5 Tips For Growing Your Instagram Brand from Reebok
by Gary Thompson April 29, 2016 Follow @sociallyINApril 29, 2016 By now you are undoubtedly aware that Social Media is a wonderful tool for businesses. Although it is an excellent avenue for promoting your brand, its nature is quite different than that of traditional advertising. Among many other factors, one of the biggest is the … Continue reading 4 Tips For Your Brand’s Engagement on Social Media
by Jane Felice April 27, 2016April 27, 2016 This is the first in a series of posts on transparency. In today’s post, we lay out the many ways transparency is elusive in digital marketing today. We also include some best practices for stamping out the fuzziness prevalent in the programmatic landscape. Most marketers will admit … Continue reading How to Evaluate Programmatic Buying Transparency – Types and Tips
by Omari Matthew, , Staff Writer, April 27, 2016 With Search being a foundational component of most auto dealers’ digital marketing strategy, over-saturation has made getting to the top of a Google or Bing search list that much harder. At our Marketing Automotive Conference, Andrew MacLeay, Director of DigitalMarketing, Dealer.Com discussed what dealers can do … Continue reading Tips for Building a Quality Automotive SEO Strategy
by Juli Durante April 27, 2016April 27, 2016 LinkedIn, recognized by most as “the business social network” is also the third-highest visited social site, behind Facebook and Twitter. Because of its professional tone, it’s often an ideal platform for B2B social media strategies. But beyond brands, LinkedIn is the place for you to network about … Continue reading Social Media Strategy: LinkedIn Tips for Professional Networking
by Lauren Blotnick April 27, 2016April 27, 2016 As an entrepreneur, what’s one thing you wish you had done sooner to grow your business?That’s the question we asked the below experts that built businesses worth millions! Drew Sanocki, Nerd Marketing The one thing I wish I had done sooner was adopt an 80/20 mindset.20% of … Continue reading E-Commerce Marketing Tips From the Experts
by Matthew Trant April 24, 2016 Follow @mattjtrantApril 24, 2016 Relevance (Ad/Keyword and User Intent) Through a well-structured paid search account (Account > Campaign > AdGroup > Keyword) writing relevant ad copy should be one of the easiest things to accomplish. Keep in mind the set of keywords that you are bidding on and try … Continue reading 10 Tips to help in Writing Better Ad Copy for Paid Search (Google AdWords + Bing Ads)
By Ann Smarty April 25th, 2016 When I first started my blog I never thought it would be easy. I knew a lot of work was ahead. But when I considered the challenges I never thought just coming up with fresh topics was going to be one of them. There will be days, weeks even, where … Continue reading 9 Tips For Finding Killer Blog Topics
by Joel House April 22, 2016 Follow @BShirtMarketingApril 22, 2016 There is no denying it; email marketing is the most cost-effective marketing tool there is. For eCommerce businesses, it is the difference between making a good living and hitting the big time. The trouble, however, is that most companies treat email marketing the same as … Continue reading 20 Tips To Boost Ecommerce Email Marketing Results
by Andre W. Klein April 22, 2016 Follow @akleines2April 22, 2016 You have had it drummed into your head over and over that, “the money is in the list.” And in the 21st-century, if you are doing any kind of business online or off, you need a website to build that list. To capture the … Continue reading Top 10 Tips to Boost Your Email Opt-Ins
