by Fran MerlieOctober 6, 2016 By now you’ve surely seen plenty of Facebook Live videos from friends, family, and brands you follow. You’ve almost certainly watched Chewbacca Mom try on her new mask, and you’ve probably watched Buzzfeed blow up a watermelon with rubber bands. Facebook is investing heavily in the platform, inking million dollar … Continue reading How to Use Facebook Live Like a Pro: 12 Storytelling Tips for Tech Companies
by Laurie Sullivan, Staff Writer @lauriesullivan, October 6, 2016 Google dominates the first-page U.S. search layout with Knowledge Graph, Carousels, Shopping Ads, Map and other media that continue to impact brands. A study released Thursday provides marketers with tips and alternative strategies to target content. Searchmetrics analyzed the first page of the U.S. search query … Continue reading 4 Google Page One Optimization Tips
by Nigel StevensOctober 6, 2016 Fifty-five percent of all online product searches begin on Amazon. Last year, the retail giant surpassed $ 107 billion in total sales — or over $ 12,000,000 in sales every hour on average. Amazon Prime alone boasts over 54 million members and counting. If Prime were a country, it would … Continue reading 25 Essential Tips for Selling on Amazon to Grow Sales and Win Market Share
by Andre Oentoro Follow @breadnbeyondOctober 6, 2016 The rise of social media has piqued the interests of countless marketers. The sheer amount of businesses that have jumped on the social media hype train in the past couple of years is overwhelming, making the competition even more terrifying. But if a company stays in their comfort … Continue reading 9 Kickass Tips to Get Better Results from Your Social Video Marketing
by James Brockbank Follow @BrockbankJamesOctober 6, 2016 According to a recent study conducted by Compass, the average conversion rate for e-commerce stores is just 1.4%, with top performers achieving around 3%. While this may come as no surprise to anyone who manages or markets an e-commerce store, the reality is that the average marketer sees … Continue reading 10 Tips for Mastering E-Commerce Conversion Rate Optimization
by Jonny ElwynOctober 5, 2016 As a freelance editor working in London for the past ten years, I’ve experienced my fair share of post houses, ad agencies and corporate clients. I’ve seen the good, the bad and the ugly. I shared what I know about being a successful freelance creative in my ebook How To … Continue reading 5 Tips When Hiring Freelancers
by VerticalResponse Follow @VR4SmallBizOctober 4, 2016 Fall is officially here. The days are growing shorter, social media feeds are piling up with snaps of apple-picking, and everyone is starting to brainstorm their Halloween costumes. Before you know it, trick-or-treaters will come knocking. Is your business ready? More than 171 million Americans plan to celebrate Halloween … Continue reading Avoid a Nightmare on Email Street: Tips on Creating a Haunting Halloween Campaign
by Matt Goldman Follow @TheOriginalBullOctober 4, 2016 Last week, we published an article about the benefits of social selling, and why companies need to move past their reluctance to adopting the practice. Studies have shown that social selling can increase win rate, and revenue, yet there are still a significant number of companies that simply … Continue reading Tips for Making a Smooth Transition to Social Selling
by Gilda LeicerOctober 1, 2016 Customer Success Managers are accountable for building and nurturing the on-going relationship with clients. This is broadly focused on understanding your client’s key business goals, becoming a trusted advisor, and establishing healthy relationships with decision makers that will drive the direction of your partnership with them. However, in SaaS businesses … Continue reading 5 Tips for Balancing Strategic and Operational Delivery
by SMB TeamOctober 2, 2016 It’s no secret by now that social marketing is more than worth your time and money. In fact, it’s become less of a helpful resource and more of a downright necessity in recent years. As we’ve discussed on this very blog before, there are now 2.3 billion active users on … Continue reading 5 Tips for Better Social Media Copywriting
