Google, Microsoft Mention AI More Than 100 Times On Earnings Calls by Laurie Sullivan , Staff Writer @lauriesullivan, January 31, 2024 Margin improvements took a front seat during the company’s earnings calls on Tuesday, as Google and Microsoft independently spoke about integrating generative AI into every aspect of their businesses — especially advertising. Each company independently … Continue reading Google, Microsoft Mention AI More Than 100 Times On Earnings Calls
This is the latest in a number of lawsuits that have accused OpenAI of taking content without permission to train ChatGPT. Kim Davis on January 2, 2024 Last week, The New York Times announced a lawsuit against OpenAI and Microsoft alleging large-scale copyright infringement. They are accused of using millions of articles, without permission, to … Continue reading New York Times sues OpenAI and Microsoft for copyright infringement
The New York Times is suing OpenAI and Microsoft for copyright infringement The AI companies used the newspaper’s articles for training. Malak Saleh Updated Thu, Dec 28, 2023 AP The New York Times is suing OpenAI and Microsoft for using published news articles to train its artificial intelligence chatbots without an agreement that compensates … Continue reading The New York Times is suing OpenAI and Microsoft for copyright infringement
When there is less to go around, we must reevaluate targets and leverage data to focus on high-impact activities. Amy Strickland on November 21, 2023 As senior marketing leaders, you’re undoubtedly well-acquainted with the challenge of doing more with less. You’ve heard the standard guidance — prioritize, automate and use data. It’s good advice. But … Continue reading Maximizing impact: Marketing resource allocation in lean times
10 Strategies to Recession-Proof Your Small Business and Thrive in Challenging Times Hitesh Gambhava / Aug 29, 2023 NOW is the time to safeguard your business against the perils of the economic downturn. Once the economy begins to decline, it might be too late to take action and steer your business toward survival and … Continue reading 10 Strategies to Recession-Proof Your Small Business and Thrive in Challenging Times
MLB ads artificial intelligence to its customer experience and other AI fueled marketing technology developments. Constantine von Hoffman on July 20, 2023 The New York Times reports “Google is testing a product that uses artificial intelligence technology to produce news stories, pitching it to news organizations including The New York Times, The Washington Post and … Continue reading The Mets, Red Sox, New York Times and more in this week’s martech AI roundup
YouTube, Amazon and Samsung Ads announce content and platform innovations for improved measurement and audience reach. Chris Wood on May 2, 2023 This week digital platforms and streaming services are in New York to show off new programming and digital ad opportunities at IAB’s NewFronts. It’s a chance for digital publishers to show how they … Continue reading IAB NewFronts showcases video platforms armed for ‘challenging and unpredictable times’
By Leslie Feinzaig February 06, 2023 There was a moment last spring when startup founders across the globe experienced a sudden collective whiplash. It was the Great Venture Capital Reset of 2022, when fundraising activity screeched to a halt after running fast and hot for the longest bull market in VC history. Untold numbers … Continue reading Even in these times, smart startups can get funded. Here’s how
Before you build your own marketing software or buy and customize one, learn the potential pitfalls of each approach and how to avoid them. Greg Krehbiel on December 2, 2022 When marketing software doesn’t do exactly what you need it to do, you’re faced with a choice: Buying something that’s not exactly what you want … Continue reading Marketing software: Think three times before you customize
Bringing Agency Work In-House: Best Practices For Tough Times by Christine Cifra , Maureen Link , November 3, 2022 Bringing agency work in-house is a winning play. Just ask marketers at Verizon, AB InBev and Citi. Yet, in a survey conducted by RSW/U.S. last December, only 39% of marketers said more than half of their … Continue reading Bringing Agency Work In-House: Best Practices For Tough Times
