Tag Archives: Times

When it comes to women, marketing is behind the times

Women are not a niche market, but much of today’s marketing and advertising is only just starting to recognize this. William Terdoslavich on September 16, 2021 The year is 2021. Women have careers. They have spending power. They are increasingly taking their place in professional and executive ranks. Yet much of advertising and marketing is … Continue reading When it comes to women, marketing is behind the times

How Business Owners Thrive in Uncertain Times Using The 80% Plan

Melanie Benson March 14, 2021 geralt / Pixabay No matter how good an entrepreneur is at planning out their growth steps, sometimes life throws a curveball. A family illness or death can derail an owner’s focus for months. An unexpected economic downturn such as the 2009 credit debacle can change people’s buying patterns overnight. A … Continue reading How Business Owners Thrive in Uncertain Times Using The 80% Plan

Business Survival Strategies for Tough Economic Times

Angela Hausman, PhD February 2, 2021 Actually, I probably should have stopped with just titling this post business survival strategies since virtually the same strategies help a business survive in tough times as in times of plenty. The difference is that, in tough times, your business can decline precipitously while in good economic times, potential … Continue reading Business Survival Strategies for Tough Economic Times

How Can Social Marketers Win the Holiday Season in Uncertain Times?

Dalia Dakkak November 13, 2020 With COVID-19 cases back on the rise, businesses that did not make changes after the first wave can expect an even greater impact this time around. As most marketers have experienced first-hand, the pandemic has had an impact on revenue due to a shift in consumer behavior. Product and service … Continue reading How Can Social Marketers Win the Holiday Season in Uncertain Times?

Doing Business and Rising Above in Times of Crisis

Irish Abedejos August 26, 2020 OpenClipart-Vectors / Pixabay In today’s business climate, business owners must remain agile – they must continuously adapt, decide at a breakneck pace, execute with the twinkling of an eye, and consistently innovate. They are quick, spontaneous, and goal-driven. It’s part of who they are — and there’s always new technology … Continue reading Doing Business and Rising Above in Times of Crisis

4 Reasons We Need Emotionally Intelligent Leaders in Times of Crisis

Paul Keijzer August 14, 2020 The COVID-19 pandemic has been a colossal test of leadership across industries and geographies. Nearly every organisation has faced unprecedented challenges over the past few months, ultimately testing the values and skills of its leaders. Needless to say, in order to navigate this uncertainty, one requires courage, compassion, and mental … Continue reading 4 Reasons We Need Emotionally Intelligent Leaders in Times of Crisis