By Arianna O’Dell April 22, 2022 As the COVID-19 pandemic continues to touch all corners of the world, businesses have been struggling to stay afloat. Many have been forced to close their doors, and others forced to pivot or even change their business model entirely. Reports from the U.S. Bureau of Labor Statistics have … Continue reading 3 ways entrepreneurs keep their businesses fresh during changing times
What content you publish on social media matters but when you publish it matters too. Kim Davis on April 15, 2022 The quality of the content you publish on social media channels matters, but so does when you post it. That may be obvious; what is less obvious is that the optimum times for publishing … Continue reading The best times to engage on social media
By Christopher Zara March 16, 2022 Daniel Lamarre was three months away from publishing what might have been a routine business book in 2020 when the COVID-19 crisis swept in and changed the fate of his company and the world. Within days of the first outbreaks in North America, Cirque du Soleil, the famed … Continue reading How do you lead a company through the worst of times? Just ask the CEO of Cirque du Soleil
By Michelle S.—Zapier March 11, 2022 We’re now years into this great experiment in remote work. It started off as a Zoom, but now it feels more like a plod. Our work lives are lived on camera all day, every day—and it’s time to let people take a break. Face-muting is ok Communicating remotely isn’t … Continue reading These are the times when it’s OK to turn your camera off in a meeting
Wordle, the game everyone’s obsessed with, gets bought by the New York Times Nothing gold (or green) can stay. B. Menegus @bryanmenegus January 31st, 2022 Wordle Wordle, the once-a-day word game that’s been delighting puzzle nerds (and cluttering Twitter feeds) since launching in October of last year, has been purchased by the New York Times… … Continue reading Wordle’s desktop site now redirects to the New York Times
Plus, email testing to win more conversions. Kim Davis on September 20, 2021 Good morning, Marketers, and here’s an insight into the future of events. Last week I attended my second in-person work event of the year (will it be the last?). It offered some food for thought. It was staged in a New York … Continue reading Is marketing behind the times?
Women are not a niche market, but much of today’s marketing and advertising is only just starting to recognize this. William Terdoslavich on September 16, 2021 The year is 2021. Women have careers. They have spending power. They are increasingly taking their place in professional and executive ranks. Yet much of advertising and marketing is … Continue reading When it comes to women, marketing is behind the times
Melanie Benson March 14, 2021 geralt / Pixabay No matter how good an entrepreneur is at planning out their growth steps, sometimes life throws a curveball. A family illness or death can derail an owner’s focus for months. An unexpected economic downturn such as the 2009 credit debacle can change people’s buying patterns overnight. A … Continue reading How Business Owners Thrive in Uncertain Times Using The 80% Plan
Angela Hausman, PhD February 2, 2021 Actually, I probably should have stopped with just titling this post business survival strategies since virtually the same strategies help a business survive in tough times as in times of plenty. The difference is that, in tough times, your business can decline precipitously while in good economic times, potential … Continue reading Business Survival Strategies for Tough Economic Times
Dalia Dakkak November 13, 2020 With COVID-19 cases back on the rise, businesses that did not make changes after the first wave can expect an even greater impact this time around. As most marketers have experienced first-hand, the pandemic has had an impact on revenue due to a shift in consumer behavior. Product and service … Continue reading How Can Social Marketers Win the Holiday Season in Uncertain Times?