Plus, email testing to win more conversions. Kim Davis on September 20, 2021 Good morning, Marketers, and here’s an insight into the future of events. Last week I attended my second in-person work event of the year (will it be the last?). It offered some food for thought. It was staged in a New York … Continue reading Is marketing behind the times?
Tag Archives: Times
When it comes to women, marketing is behind the times
Women are not a niche market, but much of today’s marketing and advertising is only just starting to recognize this. William Terdoslavich on September 16, 2021 The year is 2021. Women have careers. They have spending power. They are increasingly taking their place in professional and executive ranks. Yet much of advertising and marketing is … Continue reading When it comes to women, marketing is behind the times
How Business Owners Thrive in Uncertain Times Using The 80% Plan
Melanie Benson March 14, 2021 geralt / Pixabay No matter how good an entrepreneur is at planning out their growth steps, sometimes life throws a curveball. A family illness or death can derail an owner’s focus for months. An unexpected economic downturn such as the 2009 credit debacle can change people’s buying patterns overnight. A … Continue reading How Business Owners Thrive in Uncertain Times Using The 80% Plan
Business Survival Strategies for Tough Economic Times
Angela Hausman, PhD February 2, 2021 Actually, I probably should have stopped with just titling this post business survival strategies since virtually the same strategies help a business survive in tough times as in times of plenty. The difference is that, in tough times, your business can decline precipitously while in good economic times, potential … Continue reading Business Survival Strategies for Tough Economic Times
How Can Social Marketers Win the Holiday Season in Uncertain Times?
Dalia Dakkak November 13, 2020 With COVID-19 cases back on the rise, businesses that did not make changes after the first wave can expect an even greater impact this time around. As most marketers have experienced first-hand, the pandemic has had an impact on revenue due to a shift in consumer behavior. Product and service … Continue reading How Can Social Marketers Win the Holiday Season in Uncertain Times?
Why Load Times are Critical for SEO (and What to Do)
Jeremy Moser October 16, 2020 Most businesses claim that improving load times and site speed is about as pleasant an experience as having their teeth pulled. And, often, the process of improving a website’s load times feels as tedious and time-consuming as pulling teeth. If this sounds like your approach to site speed SEO, we’re … Continue reading Why Load Times are Critical for SEO (and What to Do)
Doing Business and Rising Above in Times of Crisis
Irish Abedejos August 26, 2020 OpenClipart-Vectors / Pixabay In today’s business climate, business owners must remain agile – they must continuously adapt, decide at a breakneck pace, execute with the twinkling of an eye, and consistently innovate. They are quick, spontaneous, and goal-driven. It’s part of who they are — and there’s always new technology … Continue reading Doing Business and Rising Above in Times of Crisis
Why Digital Marketing Is Imperative During Uncertain Times
Angela Ash August 19, 2020 It has been a couple of months since the pandemic caught us unawares, with many people still struggling to come to terms with this new reality. Obviously, the crisis is coupled with a number of global consequences, with certain industries coming to the brink of extinction. This is a two-way … Continue reading Why Digital Marketing Is Imperative During Uncertain Times
4 Reasons We Need Emotionally Intelligent Leaders in Times of Crisis
Paul Keijzer August 14, 2020 The COVID-19 pandemic has been a colossal test of leadership across industries and geographies. Nearly every organisation has faced unprecedented challenges over the past few months, ultimately testing the values and skills of its leaders. Needless to say, in order to navigate this uncertainty, one requires courage, compassion, and mental … Continue reading 4 Reasons We Need Emotionally Intelligent Leaders in Times of Crisis
The Research Behind Effective Email Send Times
JJ Tyson August 10, 2020 If you ask 100 marketers “What’s the most effective email send time?” – you’re likely to get 100 different answers. The debate about the perfect time/day for email sends is as old as email marketing itself. In the past, dozens of studies have tried to nail down the “golden hour” … Continue reading The Research Behind Effective Email Send Times
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