Tag Archives: time

Is Nielsen’s prime time over? Purchase renews questions about products and long-term value

Buyers must deal with accuracy problems in Nielsen’s primary product: TV ratings. Constantine von Hoffman on April 1, 2022 This week’s news about the purchase of TV-ratings giant Nielsen is spotlighting ongoing problems with its products and raising questions about the company’s value.  What happened. On Tuesday, Nielsen announced it was selling itself to a … Continue reading Is Nielsen’s prime time over? Purchase renews questions about products and long-term value →

Microsoft Makes Time Zone Updates, Extends Shopping Campaigns And Marketing With Purpose

Microsoft Makes Time Zone Updates, Extends Shopping Campaigns And Marketing With Purpose by Laurie Sullivan , Staff Writer @lauriesullivan, March 1, 2022 As much of the United States prepares for the transition to Daylight Savings Time on March 13, Microsoft Advertising has made time-zone alignment updates in its advertising platform. To prevent potential reporting discrepancies, Microsoft … Continue reading Microsoft Makes Time Zone Updates, Extends Shopping Campaigns And Marketing With Purpose →

4 ways to make time for ‘watercooler conversations’ in the hybrid work setting

By Tracy Brower February 08, 2022 A critical part of filling your personal and work lives with happiness is cultivating strong relationships. Some of these ties can be deep, meaningful, and longer-term relationships, but they can also be more casual and occasional connections, which are still effective at lifting moods and helping you feel satisfied … Continue reading 4 ways to make time for ‘watercooler conversations’ in the hybrid work setting →

Can’t Find Time For Marketing Creativity? Here’s What to Do

Can’t Find Time For Marketing Creativity? Here’s What to Do by Drew McLellan , February 1, 2022 Outcomes matter, but many industries, including marketing, still think about hours worked when it comes to performance success. This poses a problem. According to  research from Iceland, working fewer hours doesn’t affect productivity. And after the transition to … Continue reading Can’t Find Time For Marketing Creativity? Here’s What to Do →