Tag Archives: time

Crunch Time for Small Business Advertising: The Long Tail Needs Better Targeting

Small Business Marketing

Crunch Time for Small Business Advertising: The Long Tail Needs Better Targeting by Sarah Bolton , Op-Ed Contributor, September 9, 2022 Small businesses (SMBs) represent the long tail of media advertising. Though small individually, their spend power is mighty in aggregate, as Facebook and Google recognized when they moved first into scalable, self-serve advertising, which … Continue reading Crunch Time for Small Business Advertising: The Long Tail Needs Better Targeting →

Path To Purchase Shortens – Average Time Now 30 Minutes From First-Page View

Website Special Guidelines

Path To Purchase Shortens – Average Time Now 30 Minutes From First-Page View by Laurie Sullivan  @lauriesullivan, September 2, 2022 Criteo has released an insights and trends report based on an analysis of millions of consumer transactions from thousands of retailers.   Consumers in the U.S. and in the UK last year moved from discovery to … Continue reading Path To Purchase Shortens – Average Time Now 30 Minutes From First-Page View →

Cycle Time: Getting started with the Agile Marketing Navigator

Marketing Agility

Gaining visibility into all the steps involved in a marketing task sets you up to eliminate inefficiencies. Stacey Ackerman on August 25, 2022 In recent articles we covered the Collaborative Planning Workshop and the Launch Cycle. Now we’re going to dive into the fourth of our 6 Key Practices: Cycle Time. Is work taking too long … Continue reading Cycle Time: Getting started with the Agile Marketing Navigator →

How to recover from burnout if you can’t change jobs or take time off

Productivity Techniques

By Anisa Purbasari Horton August 17, 2022   It seems like everyone is burning out from work. The backlash against hustle culture, the trend of “quiet quitting,” and the Great Resignation indicate that more and more employees are unwilling to make their careers the center of their lives. The pandemic caused many to reevaluate what … Continue reading How to recover from burnout if you can’t change jobs or take time off →

It’s Back-To-School Time Again: Price-Conscious Parents Are Carefully Shopping

Back to School

It’s Back-To-School Time Again: Price-Conscious Parents Are Carefully Shopping by Ray Schultz , July 28, 2022 Parents are in a spending mode as their children prepare to go back to school.   Of all adults in the U.S., 48% will buy items for the 2022 school season, spending an average of $911, according to the Back-to-School … Continue reading It’s Back-To-School Time Again: Price-Conscious Parents Are Carefully Shopping →

No matter the time of year, there’s a holiday you should be planning a campaign for

Holiday Season

Pinterest marketing insights suggest early and often as the best approaches to holiday campaigns. Chris Wood on July 26, 2022 A successful holiday marketing strategy should include multiple activations and begin months in advance. That’s because consumers, too, are making extensive holiday plans that extend the celebration period. Eighty percent of shoppers said they plan … Continue reading No matter the time of year, there’s a holiday you should be planning a campaign for →

The Expansion Is Over: Ad Economy Recedes For First Time In 16 Months

Advertisement Industry

The Expansion Is Over: Ad Economy Recedes For First Time In 16 Months by Joe Mandese  @mp_joemandese, July 18, 2022 The U.S. ad market contracted 3% in June, marking the first decline since February 2021, according to a MediaPost analysis of data from Standard Media Index’s U.S. Ad Market Tracker. The contraction follows a steady … Continue reading The Expansion Is Over: Ad Economy Recedes For First Time In 16 Months →

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