Tag Archives: time

It’s Back-To-School Time Again: Price-Conscious Parents Are Carefully Shopping

It’s Back-To-School Time Again: Price-Conscious Parents Are Carefully Shopping by Ray Schultz , July 28, 2022 Parents are in a spending mode as their children prepare to go back to school.   Of all adults in the U.S., 48% will buy items for the 2022 school season, spending an average of $911, according to the Back-to-School … Continue reading It’s Back-To-School Time Again: Price-Conscious Parents Are Carefully Shopping

No matter the time of year, there’s a holiday you should be planning a campaign for

Pinterest marketing insights suggest early and often as the best approaches to holiday campaigns. Chris Wood on July 26, 2022 A successful holiday marketing strategy should include multiple activations and begin months in advance. That’s because consumers, too, are making extensive holiday plans that extend the celebration period. Eighty percent of shoppers said they plan … Continue reading No matter the time of year, there’s a holiday you should be planning a campaign for

The Expansion Is Over: Ad Economy Recedes For First Time In 16 Months

The Expansion Is Over: Ad Economy Recedes For First Time In 16 Months by Joe Mandese  @mp_joemandese, July 18, 2022 The U.S. ad market contracted 3% in June, marking the first decline since February 2021, according to a MediaPost analysis of data from Standard Media Index’s U.S. Ad Market Tracker. The contraction follows a steady … Continue reading The Expansion Is Over: Ad Economy Recedes For First Time In 16 Months

Forget capturing mindshare. It’s time for brands to start giving customers space

By Bryan Goodpaster     June 28, 2022 Did you find it hard to choose what to wear today? Or what to eat for breakfast? If so, you’re not alone. According to the American Psychology Association, 32% of adults are so stressed they struggle to make everyday decisions. Much has changed over the past two … Continue reading Forget capturing mindshare. It’s time for brands to start giving customers space

It’s time to tap your secret recruitment weapon: your workforce

By Jamie Salas   May 24, 2022 If your company has 800 employees, your company has 800 recruiters. If this sounds like a multilevel marketing scheme, rest assured: It isn’t about expecting employees to actively search for talent, it’s about recognizing that the key to hiring top candidates in 2022 is an empowered workforce. Talent … Continue reading It’s time to tap your secret recruitment weapon: your workforce