Emilee Kyle July 30, 2020 It’s rare that a new social media platform comes to light and becomes mainstream, let alone one that adds value to a company’s social media strategy. With that being said, TikTok, and its video content capabilities, are currently taking the world by storm. What is TikTok? It’s a content-sharing app … Continue reading How to Utilize TikTok Video Content In Your Brand’s Social Media Strategy
Content suitable for YouTube or Instagram typically won’t perform well on TikTok so give your influencers some room to tailor the content to what they know works well. Evan Horowitz on June 2, 2020 Similar to other social media platforms, TikTok influencers are an important (and “influential”) part of the ecosystem. Working with influencers – … Continue reading Pro Tip: Here’s how you need to work with Influencers on TikTok
Alexandra Fasulo — May 15, 2020 One of the fastest growing apps in the world right now is video sharing sensation: TikTok. With over 800 million monthly users, regarded as the second most downloaded app of 2019 (with WhatsApp clinching the number one spot), TikTok is changing how social media addicts, influencers, and brands interact … Continue reading 5 Ways to Grow Your TikTok Following in Just One Month
Hashtag challenges on the platform are generally top of funnel campaigns designed to create buzz, awareness and affinity. Evan Horowitz on May 13, 2020 TikTok’s fame among marketers is largely rooted in its hashtag challenge. Almost every week, another brand joins the “TikTok Billionaire’s Club” — achieving over a billion views in a viral campaign. … Continue reading Pro Tip: How brands can enter TikTok with a viral challenge
A successful path for brands means they must keep the platform’s content standards top of mind as well as make regular posts and participate in what’s trending. Evan Horowitz on May 4, 2020 TikTok was already the fastest-growing platform in history, but during quarantine, it’s gone to the next level. With so many stuck at … Continue reading Pro Tip: How brands can enter TikTok with brand channels
Vincent Bucciachio — April 12, 2020 Competition is fierce in the business world no matter what your industry and competition can be daunting—especially for small business owners. However, agile entrepreneurs have access to a tool that may give them an advantage over the big players. It’s relatively new to the business world and it’s HOT. … Continue reading How Can TikTok Help Your Small Business?
Dan Seavers — November 22, 2019 Follow @TWDanSeavers As marketers, we love tried and tested. We walk the road well-traveled, lacking the time, the budget or the opportunity to try strategies that won’t guarantee you results. But now and then, something comes along that will disrupt your methods. And it’s up to you whether you … Continue reading 5 Reasons Why TikTok Marketing Should Be Ticked By Your Brand in 2020
There are many opportunities for apps and businesses to collaborate on co-branded experiences tied to brick-and-mortar locations. Adam Dorfman on March 26, 2019 TikTok, the video creation app, is looking to monetize its popularity, and for good reason: since its founding in 2016, TikTok has achieved one billion downloads. It was reported recently that TikTok … Continue reading How TikTok and Spotify could win through location-based marketing
