Sahail Ashraf August 25, 2021 TikTok is a great place for brands to be. But it isn’t somewhere you can ‘fly blind’. Take a look at our tips that will help your brand become successful on the platform. TikTok is, first and foremost, meant to be a fun place. This means that success on the … Continue reading How to Be Successful on TikTok
Kamaria Campbell August 21, 2021 By now, I’m sure you’re aware of Instagram’s short, punchy, and entertaining video clips called Reels. Since its launch in 2020, the use of Reels has grown tremendously. As a business owner or marketing manager, I know resources and budgets are finite. So, you’re faced with a few questions: Should … Continue reading TikTok vs. Instagram Reels: What’s the Difference?
Brittany Garlin August 20, 2021 Consumers everywhere have been complaining about the number of ads they receive online. Nobody likes the interruptive nature of digital ads, which is a major obstacle brands have been trying to overcome. In fact, Statista reported that around 63% of internet users in the U.S. have a negative attitude towards … Continue reading TikTok Spark Ads: The Ultimate Guide for Marketers
Dana Kachan August 4, 2021 The future of digital marketing is creative, and it’s definitely on the newest social media platforms, such as TikTok. Keep on reading to learn how to market on TikTok smartly. Photo by Marija Zaric on Unsplash Is your primary audience Gen Z? Are your consumers the digital natives? Would you … Continue reading How to Work with TikTok: TikTok Influencer Marketing Guide
How To Drive Meaningful Sales On TikTok by Christina Kimble , July 29, 2021 The following was previously published in an earlier edition of Marketing Insider. TikTok has become a staple for brands. With more than 1 billion monthly users, the platform has been a gold mine. And with campaigns starting at $50 per day, … Continue reading How To Drive Meaningful Sales On TikTok
Plus another reminder to take our 3 minute Event Participation survey. Chris Wood on July 23, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered … Continue reading Time spent on content is what matters to TikTok: Friday’s Daily Brief
TikTok Taps Vimeo To Go After SMB Market by Laurie Sullivan , Staff Writer @lauriesullivan, July 19, 2021 Google, Microsoft, and Facebook built a community of small and medium-sized companies to grow their respective ad businesses. Small businesses feed Google and Facebook. Ten years ago, Ian Lurie answered the question of what percentage of Google’s ad revenue … Continue reading TikTok Taps Vimeo To Go After SMB Market
Slye Joy Serrano July 9, 2021 In a world where consumers are getting exposed to many video ads per day, it’s becoming clear that a straightforward ad wouldn’t make much of a difference to cut through the noise. Still, brands need to also be concerned about overexposure. According to Google, whenever consumers see the same … Continue reading Using an Effective Video Marketing Strategy for 2021 on TikTok
TikTok 3-Minute Videos Attract Nonprofits To Marketing, Team-Building Ahead Of July 4 by Laurie Sullivan , Staff Writer @lauriesullivan, July 2, 2021 My daughter works for a nonprofit. She and her team this week created a three-minute long TikTok video as a team-building exercise. In fact, her entire organization at the location in which she works … Continue reading TikTok 3-Minute Videos Attract Nonprofits To Marketing, Team-Building Ahead Of July 4
Slye Joy Serrano May 12, 2021 During the height of the pandemic, people have been confined in their homes. Between bingeing TV series and adapting to the disruption of the lockdown to our everyday lives, at-home consumers have been consuming more content than ever. Mikkel Høimyr, Head of Marketing at Shakr, noted that some of … Continue reading The Rise of TikTok Influencers: How Gen Z Is Reinventing Influencer Marketing
