Tag Archives: Tiers

Are ad-supported tiers too much temptation for Netflix or Prime Video to resist?

With growing competition in video streaming services, Netflix could reverse their former “no ads ever” policies. Let’s look at the pressure points. Ryan Kelly on January 2, 2019  A few months ago, the internet had a mild freak out when Netflix started showing users commercials for other video content between episodes. Although Netflix described it … Continue reading Are ad-supported tiers too much temptation for Netflix or Prime Video to resist?

Move Your Agency Up-Market By Serving Higher-Value Strategy Tiers

Karl Sakas — June 26, 2018 Follow @KarlSakas — June 26, 2018 How close are your agency’s services to the Business Strategy tier? Want to work with clients on high-level strategy? In my experience, your agency’s clients consider five Strategy Tiers (or layers) in their business. Client perception impacts which firm they ask to handle … Continue reading Move Your Agency Up-Market By Serving Higher-Value Strategy Tiers