Karl Sakas — June 3, 2019 Follow @KarlSakas — June 3, 2019 See how to be strategic about cost-cutting, before it’s too late. Worried your agency’s revenue might look a little shaky? I strongly recommend you pause now to define your agency’s three unique “cost-cutting tiers.” Why? You’ll be really glad you did if you … Continue reading Need to Cut Expenses? Pre-Define Your Agency’s 3 Unique Cost-Cutting Tiers.
With growing competition in video streaming services, Netflix could reverse their former “no ads ever” policies. Let’s look at the pressure points. Ryan Kelly on January 2, 2019 A few months ago, the internet had a mild freak out when Netflix started showing users commercials for other video content between episodes. Although Netflix described it … Continue reading Are ad-supported tiers too much temptation for Netflix or Prime Video to resist?
Karl Sakas — June 26, 2018 Follow @KarlSakas — June 26, 2018 How close are your agency’s services to the Business Strategy tier? Want to work with clients on high-level strategy? In my experience, your agency’s clients consider five Strategy Tiers (or layers) in their business. Client perception impacts which firm they ask to handle … Continue reading Move Your Agency Up-Market By Serving Higher-Value Strategy Tiers
Jenny Stilwell — October 19, 2017 Follow @jennystilwell — October 19, 2017 PublicDomainPictures / Pixabay Client tiers are important! They put your day to day operations into perspective and allow you to really focus on what you should be doing! Let’s assume you have 4 Value tiers for your clients and they are Tier 4: … Continue reading Here’s Why You Should be Using Tiers in Your Business