Tag Archives: Thursday’s

Keep control of your data: Thursday’s Daily Brief

There are allegations that Amazon exploited the data of other companies selling on its platform. Chris Wood on October 14, 2021 DAM is more than a tech tool In the first of a series of articles on getting digital asset management, DAM consultant Mark Davey emphasizes that preparedness is the key to DAM success. Fact … Continue reading Keep control of your data: Thursday’s Daily Brief →

The evolving B2B customer journey

B2B Engagement

Plus an interesting perspective on AI. Do we talk down to it? Kim Davis on October 7, 2021 Comparing personalization tools using “universal scenarios” In the third of a three-part series on personalization solutions by Real Story Group, learn how to deploy universal (but customizable) scenarios to evaluate personalization products. Depending on the maturity … Continue reading The evolving B2B customer journey →

Big screen personalization and CX: Thursday’s daily brief

Display Advertising

Plus, Roku campaigns for Shopify merchants. Chris Wood on September 23, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good … Continue reading Big screen personalization and CX: Thursday’s daily brief →

MarTech is less than two weeks away

Marketing Platforms

MarTech is for you and it’s free. Register now. Kim Davis on September 2, 2021 Good morning, Marketers, and not all brands are quite there yet. I hope you download and read our new MarTech Replacement Survey. Not only is it free; we don’t even ask you to fill out a form. The overall takeaway … Continue reading MarTech is less than two weeks away →

Building a community

Community Building

Plus, TransUnion launches TruAudience. Kim Davis on August 26, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, … Continue reading Building a community →

Marketers bullish on digital engagement

Digital Engagement

Salesforce’s “The State of Marketing” report finds widespread optimism. Kim Davis on August 12, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. … Continue reading Marketers bullish on digital engagement →

Gaining referrals from Millennials and Gen Z: Thursday’s daily brief

Millennials

Plus, Yelp launches new ad platform. Chris Wood on July 15, 2021 Good morning, Marketers, and have you tried being a consumer lately? It’s something we all have to do when we need to buy something. And it’s a great way to see data at work. I recently moved and was looking to purchase a … Continue reading Gaining referrals from Millennials and Gen Z: Thursday’s daily brief →

Leveraging customer content, old martech myths: Thursday’s daily brief

Customer Communication

Plus, submit your session pitch for our fall MarTech event Kim Davis on May 6, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered … Continue reading Leveraging customer content, old martech myths: Thursday’s daily brief →

Specialization in martech, CTV momentum: Thursday’s daily brief

Marketing Platforms

Plus, who is your ideal keynote speaker? Kim Davis on April 15, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox … Continue reading Specialization in martech, CTV momentum: Thursday’s daily brief →

D2C success, virtual presentations: Thursday’s daily brief

Virtual Learning

Plus, is marketing ops redefining itself? Kim Davis on April 8, 2021 Good morning, Marketers, and marketing ops professionals, One thing I’m watching, from week to week and month to month, is marketing ops redefining itself as a profession. Its self-confidence and assertiveness is growing as its importance is increasing. Understandably so. And it’s demanding … Continue reading D2C success, virtual presentations: Thursday’s daily brief →