Tag Archives: Threat

The Curse of Motivation Decay: How to Deal With the Threat of Employee Burnout

Hachem Ramki September 23, 2020 Motivation is a finite resource, a force of energy that exists both within an employee’s being, as well as beyond them. It’s the metric that tracks the direction, duration, and intensity of initiating and maintaining work productivity. Motivation has been the catalyst for change in different areas. The focus on … Continue reading The Curse of Motivation Decay: How to Deal With the Threat of Employee Burnout

The death of cookies and the threat to digital marketing

The demise of third-party cookies could disrupt targeted advertising, but marketers are determined not to let that happen. Kim Davis on August 18, 2020 “The pressing issue is that there will be significant disruptions in how business is done in addressable media. Proper solutions need to be devised that enable the economic model of digital … Continue reading The death of cookies and the threat to digital marketing

Voice Recognition Technology Could Pose New Threat To Advertisers

Voice Recognition Technology Could Pose New Threat To Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, November 14, 2017 Electronics have increased the demand for applications that use voice to recognize the person speaking. Google Home, for example, can be used to identify each of the residents in the house using the device. As more … Continue reading Voice Recognition Technology Could Pose New Threat To Advertisers

How local businesses can turn the threat of on-demand deliveries to their own advantage

On-demand delivery services are making local businesses nervous, but columnist Brian Smith explains why this new shift in consumer behavior should be seen as an opportunity to grow. Brian Smith on July 31, 2017    As a digital marketer, you have to stay on your toes. It sometimes feels like new market disruptions have become … Continue reading How local businesses can turn the threat of on-demand deliveries to their own advantage

Three ways local businesses can survive the on-demand threat

How worried should brick-and-mortar businesses be about companies like Amazon? Columnist Adam Dorfman weighs in with some thoughts on how local players can stay competitive. Adam Dorfman on July 18, 2017   Is there any business that Amazon can’t disrupt? In recent weeks, I’ve seen Amazon entering businesses ranging from home furnishings to banana distribution … Continue reading Three ways local businesses can survive the on-demand threat

13 Times More Costly Than Fraud: Why False Declines Are the Real Threat to Black Friday Profits

David Poole — November 25, 2016 Follow @mypinpad— November 25, 2016 Black Friday has gone from being a US-based novelty to one of the single biggest shopping events in the UK calendar. During this critical period, retailers will be optimising their online stores, making sure that they are secure and that they will be able … Continue reading 13 Times More Costly Than Fraud: Why False Declines Are the Real Threat to Black Friday Profits